Live Japan: Nintendo reassures shareholders – Clubic

 Shareholders are happy, that’s something. The title Nintendo soared 7% Friday on the Tokyo Stock Exchange, after seeing already experienced a great rise in recent months. No nags so, the makers of the Tokyo financial center: they are actually quite content with little, for the annual results announced by Nintendo yesterday are not true to say so glorious as that, even if the together is much better than the previous three years. Maybe (probably yourself) enthusiasm of market participants is it more due to forecasts for the current year, though again it is far from a panacea. Judge on room

The Japanese pioneer video games is out of the red in its 2014/15 financial year, which was not true at the operational level since 2010/11. This time it returned to positive territory is not so much due to better trade performance less important than actual expenses and profits of foreign exchange related to the increase in foreign currency against the yen. This has blurred into the accounts a 4% drop in sales and led to the recovery of operating margins. Nintendo, which collects 75% of its revenues outside the archipelago, has managed to generate an operating profit of 25 billion yen, against a loss of 46 billion for 2013/2014.
S Net income is meanwhile established at 42 billion yen ($ 320 million), while the group’s leaders were planning a more modest 30 billion. That reassured those who tended to regard the Kyoto centennial firm had the unfortunate tendency to overestimate its capabilities. The inventor of the legendary Game Boy, however, expects a 16% decline in net profit this year due to various loads.

Never mind, it retained by the observers is hoping to double its operating profit thanks to better returns. Nintendo set for this on the release of new games and applications.
During buckled year on 31 March, sales of Nintendo fell to less than 550 billion yen (4.2 billion euros ), almost a quarter of that recorded it a few years, on top of glory. Now, Nintendo clearly suffers from a lack of enthusiasm for its 3DS handheld console whose sales have also been altered for several months by the announcement of the release of the following models New Nintendo 3DS and Nintendo 3DS LL.
Across all 3DS variants, YTD sales has not exceeded 8.73 million copies, against 12.24 million in the previous year and the decline of the annual demand alas risk of continue.
In Europe and North America, the New Nintendo 3DS series were sold in February, a month and a half before the end of the year, and therefore could not make up for poor sales of the previous version. In 2015/16, Nintendo expects to sell 7.60 million 3DS.

The results were slightly less disappointing for games dedicated to these handheld machines with celebrity titles. If
the tone is somewhat less negative for home consoles (Wii U), with 3.38 million units sold in 12 months, against 2.72 million a year earlier, this is not fantastic, as s’ from it. And this does not become, by the admission of the group’s boss Satoru Iwata. The worst was bypassed, that’s something, especially because sales of games for Nintendo Wii U rose significantly, to 24.4 million units (against 18.9), with flagship titles that were sorely default at the start.

For the financial year that started April 1, even if the group warned that its net profit is expected to fall to 35 billion yen, it intends to improve its operational performance and a surplus 50 billion, all on a turnover of 570 billion, and dividends will be at the rendezvous. That is why the action was sought as the day after the announcement of results. If
console sales by themselves are unlikely to lead to these improvements, Nintendo promises to enrich the successful series like Mario Kart with additional content. Besides skewer amiibo figures, it should offer NFC cards that will surely be cheaper and will flow thereby probably more.

Above all, this is the year that will begin launching smartphone applications exploiting its cohort of stars characters, an important novelty for the parent of Pokemon, whose health is threatened for years by the popularity of mobile entertainment. Nintendo is indeed very recently decided to cross the Rubicon to offer derivatives of its games for smartphones. He choici to do to partner with specialized Japanese company DeNA. Analysts and shareholders impatiently pawing long time.

Nintendo has for the moment put aside the project of developing a cheap console for emerging markets, and will offer them instead games on smartphones, while serving in the same way rich countries. Officially, however, Nintendo will continue to give priority to consoles, and mobile games will in theory there to lure the customer by making him understand that if he played with a console that would be even better.

Finally, Nintendo has also partnered with Universal Studios for the operation of Mario and consort in the theme parks of the American firm.
Last but not least, the company promised to give a few months details of a new console currently bearing the code name “NX” in development. As expected, perhaps soon, the new product with promised the American Resmed, apparently a night table utensil for measuring playfully sleep quality. Meanwhile, holders of Nintendo shares are expected to be able to sleep quietly on their ears.