What will Apple streaming service Beats Music received on the redemption of the company Beats Electronics , alongside headphones and audio equipment? It was rumored that the group of Cupertino reintroduce the service in iTunes trying to lower the price compared to competing offers but Financial Times provides new details.
The US giant is preparing to integrate the music streaming service in its iOS platform next year, on the occasion of an update that might occur as early as March 2015 . Beats Music service could be part of integrated services but iOS will keep it Pay dimension .
By requiring the presence of the service as an application, Apple may rely on its hundreds of millions of users of iOS devices to quickly build a subscriber base and try to compete effectively with the major market players such as Spotify.
The Financial Times suggests that this might also benefit from simplified payment system validation by Touch biometric fingerprint ID now present on the iPhone and iPad next generation recognition module.
To see if the low base generated by Beats Music will not constitute an obstacle to the adoption of the service but it is likely that Apple will provide the means to break into this type of service. Recent tribulations between artist Taylor Swift and Spotify could also be an opportunity to take the lead in forging new agreements with the recording industry in the same way as the group’s Cupertino managed to interest players in the banking sector for its payment system Pay Apple.
Between the download music on iTunes (whose activity cup) and the iTunes Radio Service , Beats Music, which will undoubtedly change of name by then, will be the third pillar of the group’s strategy of conquest in the field of music.
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