. On the same subject
The public group is present in a month its digital plan.
But do not expect that the implementation be fast -for TGV Est four years had elapsed between the announcement and the equipment nor, probably that either wifi. Because it costs “very expensive due to the speed of trains and what is done on Thalys (TGV which are equipped with wifi) is difficult to generalize,” said Secretary of State. The installation cost, according to the SNCF, € 350 000 per trainset, just for the TGV Centre, a cool $ 165 million.
The SNCF must find an optimal technological model, without paying too much. “There are ten years, invested 30 or 50 million euros to put wifi in the TGV and Thalys. Today, this investment is lost. It was stupid enough to do it ourselves “, defended the CEO Guillaume Pepy in early September. While the wifi in stations funded by advertising, does not cost money to rail group.
Since yesterday, January 1, SNCF has a general manager of digital, position held by the current CEO of voyages-sncf.com Yves Tyrode. On its launch, the “digital” revolution “must be a transformation lever” according to Guillaume Pepy. The new technologists are used “to detect incidents faster or make predictive maintenance,” stressed Yves Tyrode.
But if surfing on the train, especially the TGV, is a challenge, SNCF does not hesitate to use social networks. In the video Voyages-sncf did for the New Year, a children’s choir shows the tweets of users. Posted stations, probably …
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