YouTube will broadcast advertisements 6 seconds impossible to zap – Le Figaro

The video platform will offer from May a new 6-second advertising format that users can no longer ignore.

the key “Skip ad” no longer appear on some YouTube videos. The platform will set up next month commercials six seconds that spectators can no longer ignore. This new format, which will create “haikus of video advertising,” according to Google, will appear primarily on smartphone and will complement existing formats including the most common, the TrueView skips a commercial in five seconds.

Google, owner of YouTube and first advertising agency in the world, hopes to increase the impact of advertising campaigns from its billion users. “The revenues generated by YouTube continue to grow very significantly, growth mainly driven by the promos,” recently said Ruth Porat, CFO of the Alphabet Group, during the presentation of first quarter results 2016.

the new format, called Bumper ads , has been designed to adapt to new uses. Google is based on several studies claiming that the majority of 18-49 prefer consult videos on smartphone, even when at home. “Even in the living room, many people prefer to watch [videos] on their smartphone – for control, customization and ease it offers. And as viewing habits change, we are working to introduce new formats for these habits, “explains in a blog post Zach Lupei, head of video ads at Google.

Users weary by advertising can still subscribe to the paid version of Youtube. Through ten dollars a month, subscribers to the YouTube Red formula can view videos without being interrupted by advertisements. French users will have to be patient: this subscription is only available in the United States for the moment

.

The next Nintendo console, the NX, released in March 2017 – Le Figaro

The Japanese company announced several new for next year, including the release of a new game and the next installment in The Legend of Zelda.

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the video game fans were waiting for the news for months. Nintendo announced on Wednesday, on the occasion of the publication of its annual results, that its next console, dubbed NX, will be marketed globally in March 2017. “This is a new concept of video gaming console being development, “the group said without revealing more

in December, Nintendo President Tatsumi Kimishima had emphasized the innovative nature of this new console.” I can assure you that the NX n ‘ is the new version of the Wii or Wii U. It’s a unique and different machine. We are moving away from these consoles to design something that will attract our consumers, “he declared in an interview with the Time . Many rumors suggest a hybrid device, both home console and portable console. Players have the opportunity to start a game in front of TV and continue on the road.

The video game publisher also announced that the next installment in The Legend of Zelda scheduled for 2014 Wii U, will be released simultaneously on Wii U and Nintendo NX in 2017. justifies the delay by the need to “improve quality”. It will be presented in more detail at the next E3, international fair of video games to be held in June. Smartphones, new axis of development of Nintendo, for their part will the arrival of two major series: Animal Crossing and Fire Emblem. Finally, Nintendo announced that its animated Miitomo social network, launched in March, now has 10 million users worldwide.

The NX will Nintendo console after a disappointing 2015 years, marked revenue down 8% to 504 billion yen (4 billion euros) and a net profit fall of 60, 6% to 16.5 billion yen ($ 131 million). The Japanese firm has to recover from business failure has represented the Wii U. In March, the company announced also the end of its production, only four years after its release. The Wii U has sold 12.6 million copies end of 2015, against 100 million for the Wii in late 2012. For the current fiscal year (2016-2017), Nintendo expects to sell 800,000 in that copies.

Abdeslam transferred by air and placed in solitary confinement in France: what we know – L’Obs

Salah Abdeslam was handed over to French authorities by Belgium on Wednesday April 27 morning. C e Transfer was carried out in the utmost discretion and under very high security to ensure its smooth running. “L’Observateur” takes stock of what we know about the place of the operation.

Salah Abdeslam was handed to France

Uploaded by air

While the Belgian federal prosecutor stressed in the morning it communicate “no additional information about the” time and circumstances remission “l e Paris prosecutor himself has said that Salah Abdeslam arrived this morning at 9:05 am in the country.

Salah Abdeslam was transferred from prison to Beveren in the north of Belgium to France by air – apparently by helicopter – under escort of the GIGN, the elite unit of the French gendarmerie, specify sources close to the file

his arrest warrant has been notified and will be presented to him “in the day” to the french investigating judges, to his indictment for the attacks in Paris 13-November, said the prosecutor of Paris. Then a judge of freedoms and detention (JLD) approve his imprisonment, evidently required by prosecutors.

the lawyer Frank Berton defend Salah Abdeslam in France

Imprisoned in Fleury-Merogis

Salah Abdeslam will then incarcerated “in an isolated area”, said this morning the Minister of Justice Jean-Jacques Urvoas.

“It will be supported by a dedicated supervisory team of experienced supervisors trained to the detention of people deemed dangerous. A number of measures have already been taken to ensure that the environment is secure, “said the Minister of Justice at the exit of the Council of Ministers.

According to sources close to the Salah Abdeslam and should be imprisoned in Fleury-Merogis, in Essonne, one of the largest prisons in Europe.

Approximately 4,440 prisoners are currently incarcerated in effect in Fleury-Merogis, which however has a theoretical capacity of only 2,855 places.

RF (with agencies)

Five things to know about the new Russian cosmodrome Vostochny – Le Figaro

On the night of Tuesday to Wednesday, a Russian rocket Soyuz-2 will start for the first time since the new Russian cosmodrome located in Siberia and to replace Baikonur in the future.

1) is intended to reduce dependence on Kazakhstan

Since the fall of the USSR, Russia must rent the land on which built his huge and legendary Baikonur Cosmodrome on the Kazakh territory. The lease extended until 2050, provides for an annual rent of $ 115 million. In recent years, relations are sometimes strained between the two historic partners. Kazakhstan requires including significant financial compensation in case of accidents, because of the pollution generated and toxicity of fuel for the population. Plesetsk, primarily dedicated to military launches, and not to cover all types of bets in orbit – because of its northern location – it was necessary to build a new facility on Russian soil to ensure the country a fully independent access to space. Currently no other flights are expected in 2016 and only one launch is announced in 2017. A smooth start.

2) means “East” in Russian

new cosmodrome is located in Siberia, the far east of Russia. So he was baptized, which means Oriental (Vostok designating the East). This has several advantages. Launches taking place eastward, debris fall in sea accident, which limits the risk of hazardous incidents for the people. This will also help to develop this region of Russia, for now abandoned. Finally, it is the only place in Russia that allows to install nearly up firing same latitude of Baikonur (51 ° N against 46 ° N) and thus cover the entire range of possible put in orbit.

3) the cosmodrome is a former missile base shooting

in 1996, Russian President Boris Yeltsin chose to convert the former base of fire Svobodny cosmodrome-18 missiles. The place has the advantage of having some road and rail infrastructure, as well as a city of embryo of a few thousand inhabitants. In 2007, only a converted missile launches rocket were made. The cost of maintenance of facilities is deemed too important, the site is closed. A few months later, Putin announced the construction of a new cosmodrome, he called on that occasion, on the ruins of the first.

4) A Soyuz launch pad inspired version Guyana

Arianespace Soyuz markets since 2011 in Kourou, French Guiana. Unlike Baikonur, the integration of the cap (the tip of the rocket containing the satellites) it is “vertically”, that is to say after observing the rocket – horizontally meeting. The Russians have benefited from this experience Guyana to develop a similar frame to complete this vertically integrated operation. This is a major difference from the launch pad Soyuz “classic” Baikonur.

5) Here will start the future Angara rocket

The first tests the future Angara launcher, the first of the post-Soviet era, were conducted from Plesetsk. But that’s Vostochny which is designed to accommodate the future range of Russian rockets. Their development has lagged far behind the construction of no corresponding shooting was delayed. It should not be ready before 2021, according to the specialized website RussianSpaceWeb. The date of the first manned flight aboard this rocket has been postponed (very optimistic) to 2023 (it was originally planned in 2018).

A new satellite to make the Galileo test Newton and Einstein – The World

Le Monde | 26/04/2016 at 8:57 • Updated 04/26/2016 at 1:14 p.m. | By Vahe Ter Minassian (Kourou (French Guiana), special correspondent)

Make lie Galileo, Newton and Einstein. This is the objective of the bold scientific experiment that will start to 711 kilometers from the Earth to the satellite Microscope CNES (CNES). After several delays due to weather, and an abnormality of the Soyuz rocket, it was put into sun-synchronous orbit, Monday, April 25, from the Guiana Space Centre in Kourou. It will test for two years, the truth of one of the major assumptions of modern physics: the “principle of equivalence”

Observed by Galileo and Newton, to the rank of “theory. heuristic “by Albert Einstein who used it as the basis for his work on general relativity, it says that all bodies fall in free fall in a vacuum at the same speed, whatever their weight or their chemical composition. An assertion that has been verified experimentally by physicists until the thirteenth decimal place. But “has long been a source of amazement to scholars’ , told a few days before the launch, the physicist Thibault Damour of the Institut des Hautes Études Scientifiques (Bures-sur-Yvette, Essonne).

High accuracy

Microscope will have to establish whether the statement is true, with a degree of accuracy on a hundred times greater than all ever made tests. It will consist says lead investigator Peter Touboul (National Board of Study and Aerospace Research [Onera]), “to drop into space two cylinders – one platinum and one in titanium – inserted one in the other. Then put these metal parts in free fall by describing their orbits around the Earth series “. If the equivalence principle is true only to a certain degree, so we should see a difference in the electrostatic forces generated by the device to maintain equal altitude and the acceleration of the two objects of different chemical compositions.

What would , for sure, a major event for physics. Some of the models developed by the specialists of “string theory” – which claims together in one framework, general relativity (which describes gravity) and quantum physics (which accounts for the other fundamental interactions or forces of nature ) – provide for the possibility that the equivalence principle is violated. A default layout that says Thibault Damour, “pave the way for the discovery of other dimensions in the universe – up to seven plus four of space and time as we know it – and that ‘to the identification of an additional fundamental interaction “. A new force of nature, long-range, superimposed on the severity, able to act differently on the nuclei of atoms, as their power is greater or less!

Eight cold gas thrusters

Conceived in 1991, selected a first time in 1999, then a second in 2004, the mission has been slow to take off. Its design entrusted to CNES has also been a challenge due to multiple disruptions suffered by a satellite in flight: drag produced in the residual atmosphere of our planet, the solar wind particles from outer space, variations of the geomagnetic field, crunches due to temperature variations between day and night …

This is why, explains Yves André, project leader at CNES Microscope, “the satellite 303 kg Myriade we have ensured the project management was equipped with eight cold gas thrusters supplied by the European Space Agency [ESA] “. They constantly keep microscope at the correct altitude and under the proper acceleration, exercising spurts delicate equivalent to those that would be needed to lift on Earth … a grain of sand.

Implying also Géoazur laboratory (OCA-CNRS), the German Space agency, DLR and the German metrology institute, PTB, and the laboratory of applied Space technology and microgravity of the University of Bremen, ZARM, mission would have been possible without the technology of “space ultrasensitive electrostatic accelerometers” developed by Onera, whose Microscope is the fifth flight aboard a satellite.

These instruments will they put in clear violation of the equivalence principle? “If that happened, it is certain that it would encourage the launch of other space missions devoted to basic science” , estimated at Kourou, just before the shooting, Jean-Yves Le Gall, Chairman CNES.

Search: 200,000 cycles lithium battery, to say! – ZDNet France

Scientific advances are the result of intense research, complex protocols, gritty effort. And sometimes it’s a stroke of luck to question. Take Mya The Thai student in chemistry from the University of California. It is in building an experiment to improve the resistance of lithium batteries it has discovered entirely by chance a revolutionary new method

The nano- son positioned in lithium batteries are of micron size. (Source: UCI)

Computers, smartphones, tablets; Lithium batteries are everywhere and their life is well known: between 5000 and 7000 cycles on average. Then, the battery dies. Lengthen their lifespan is therefore a real challenge. And the University of California scientists working on nano-son of the implementation of these batteries to improve their resistance. Without success. Son because these are very fragile and do not allow truly extend the number of charge cycles.

“Mya
  (…) Coated (nano-son) of a very thin layer of gel and
 started (experience), “says Reginald Penner, president of the department
  UCI chemistry. “She found that just using this gel
 she could repeat the cycle hundreds of thousands of times without
 lose capacity. “

In fact, while we move from 7000 cycles to 200 000 cycles at least. The unexpected experience without been renewed by the research team. The nanowire gold was placed in an envelope of manganese dioxide and lithium was replaced by an electrolyte gel. what realize that 200 000 cycles produce a degradation of battery performance … 5% .

further tests are underway to better understand the causes of this incredible life. “for now we do not yet have all included the operation of these batteries,” explains the head of search Reginald Penner. Always it is that these new batteries could benefit course smartphones but also for electric cars.

  discovery could lead to market batteries for
 computers, smartphones, electric cars or the
 spacecraft.

 

Withings is sells to Nokia – Liberation

For the creators and funders of a start-up, there are only two ways to cash a return on their investments: IPO – which is becoming increasingly scarce and difficult – or whether to sell bigger than itself possibly already bringing considerable income but especially his experience of a market and its technologies in his luggage

Stamped nugget of French Tech, the pioneer. Withings connected objects just opt ​​for the second option. The inventor, in 2009, the scales connected announced Tuesday its acquisition by Finland’s Nokia for $ 170 million. After selling its phone division to Microsoft in 2014 and Alcatel-Lucent acquired last year, the Finn being restructured and looking for a new lease eyeing the sector next booming welfare and health connected . That is the heart of the Withings activity. After booking platform Train Train Captain acquired by its British rival tickets Trainline earlier this year to the tune of 200 million euros, Withings joins the movement of these young shoots traffic passing under foreign control.

Withings eyeing the side of the fashion and luxury

“Withings shares our vision in digital health and offers smart and well-designed products, products that help people to live in better shape “ said in a statement Ramzi Haidamus, president of Nokia Technology. This new entity within the Nordic group intends to be the new activities homing intended to expand the income of the Finnish group who still come overwhelmingly from its original business of network equipment manufacturer. California-based Nokia Technologies, which does not hesitate to present themselves as a start-up, is itself divided into three branches: a branch license and patent owner’s intellectual property assets, a branch called “digital media” selling items online as soon a virtual reality camera and a “digital health” in which branch will be housed 200 employees Withings. These are located mainly in Issy-les-Moulineaux (170 people) but also in Hong Kong and Boston, one of the main centers of R & amp; Medical D overseas

Founded in 2008. by two french engineers, Eric Carreel – who worked on the launch of the first box of Orange – and Cedric Hutchings, Withings is a regular at the CES (Consumer Electronics Show) in Las Vegas, where its products were often rewarded. After the connected scales, Withings was among the first to launch on the market today accelerated commoditization pathway “trackers” activity and offers for some less wake of a new genre combining both a sensor sleep and light and sound programs. But the company is also eyeing the side of the fashion and luxury with an elegant watch connected to the old dial and hands to stand out from the myriad of objects to digital screens. A range that continues to expand and beyond clean gadgétique appearance quantity of these new son in the leg measuring our physical performance, is also interested in real health applications, such as with a blood pressure logged. According to Les Echos , which relate the feedback of anonymous sources, the company would realize a hundred million annual turnover of euros. Avaricious information on revenues, like Withings however highlight its very international dimension since 90% of its sales come from abroad, Europe accounting for only 10% of its business. This acquisition brings new ways, the dream company to establish itself as the world leader in the connected health. A protean market already crowded with startups bloom but also giants like Apple or Google. According Statista cabinet, it could reach $ 233 billion by 2020.

Start-up of the iconic French ecosystem of connected objects, one of the largest in the world if it s’ sticks to the weight of the French delegation presents each year at CES in Las Vegas (the second most represented after the US country for two years), Withings has also benefited greatly from the financial ecosystem to support start-up set up by the public authorities. Of the 30 million total raised by the company, a third, or 11 million, were provided by the BPI in 2013. If the branch of venture capital this public structure just achieved excellent financial transaction with the Withings to resell Nokia, nothing says, however, that future developments continue to benefit employment in France or even that its 170 employees present at the headquarters of Issy-les-Moulineaux will remain unabated. “This is a very exciting time” , prefers to emphasize the CEO and founder of Withings Cedric Hutchings, who will take the lead in the new digital health unit of Nokia Technology. “ Our belief, he says, is that the market will grow tremendously and we will benefit also .” Across the Atlantic, no doubt, but in Paris? Engineers in any case there are cheaper than in Silicon Valley.

Christopher Alix

Why Nokia is interested in Withings – Challenges.fr

The health connected, one of the territories tomorrow for consumer electronics? Nokia intends to acquire Withings, French nugget that has emerged in the connected objects. The Finnish manufacturer and the Withings announced both by releases, Tuesday, April 26 in the morning. The transaction, which amounts to 170 million euros, is expected to close early in the third quarter, 2016.

To believe the protagonists, interest is fully shared. “Our job, as co-founder of Withings, is to provide the means to grow faster than the market. It is ‘business as usual’. We met the Nokia teams Technologies few months ago. This first meeting was rather surprising We found a team that built a common vision with ours. how to impact the health of everyone through objects that are part of our daily lives, “says Challenges Cédric Hutchings CEO and co-founder of Withings.

Specifically, Withings will integrate Nokia Technologies, electronic consumer division of the Finnish manufacturer, based in California. Inside it, a health department will emerge, which will be directed by Cédric Hutchings. Its chairman Eric Carreel be her “adviser” Ramzi Haidamus, president of Nokia Technologies, and Rajeev Suri, President of the Chairman of Nokia Group, said Cedric Hutchings.

New step

a new step for Withings, which was imposed in the French Tech, and the emerging connected objects. The company, based in Issy-les-Moulineaux, founded in 2008 by Eric Carreel and Cédric Hutchings, specializes in connected products dedicated to health and well-being. By posting a few hits such balance-connected, its trackers activity and blood pressure monitors sold on Amazon as well as Fnac.

In July 2014, she had raised 23.5 million euros, with BPI France, Idinvest Partners 360 Capital Partners and Ventech, its historical shareholder. The capital was so far distributed between these investors and founders.

A new stage as Nokia Technologies, which aims to launch in the connected health. The move comes a few months after the acquisition by Nokia, Alcatel-Lucent, and two years after the resale by Nokia for its mobile branch (Lumia) to Microsoft.

This separate division of Nokia, headed for San Francisco (California) by Razzy Hadamous, is a legacy of Nokia’s consumer business. They thus count “ a portfolio of 30,000 patents, and 600 engineers, who will work with our teams,” said Cedric Huchings.

In fact, the 200 Withings employees will remain in its offices in Issy-les-Moulineaux, in Cambridge, Boston and Hong Kong, provides its leader. However, the unknown remains about the sustainability of the brand Withings if the acquisition succeeds. “The question remains open today,” said Cedric Hutchings right.

“A very good news for the French Tech”

Sure, this ad has not gone unnoticed. “This is very good news for the French Tech, just as was the acquisition of Adobe by Neolane,” said Jean-Baptiste Rudelle, CEO of Criteo. “The Withings situation was not always easy. One of the problems in our ecosystem is that there is no exit for investors. The current situation is complicated to conduct fundraisers,” he continues.

in fact, Withings has always been silent on its turnover, the number of units sold of its products, and even on its profitability.

“the identity of the purchaser is rather surprising since Nokia had a tendency to disengage from its consumer business. their shelf project, sold under the Nokia brand, was not so far gone, “analyzes his side Leslie Griffe Malval, from home fourpoints IM. “But the non-compete clause set by Microsoft on consumer activity due to expire end of 2016,” he continues. Connected objects could well be a new direction for Nokia.

The French nugget connected objects Withings soon under the Finnish flag – Le Point

The French manufacturer Withings connected objects, one of the nuggets of French Tech, is about to go under the Finnish flag. The Nokia supplier, based in Helsinki, has just pledged to sign a check for 170 million euros for the acquisition, which is expected to close in September this year.

Born in 2008 based in Issy-Les-Moulineaux, where it has 200 employees, the start-up was successful late 2013 fundraiser 23.5 million from the IPO, of Idinvest Partners 360 Capital Partners and Ventech its historical financial shareholder. Among its famous users include Francois Hollande, bringing its shows connected, or the co-creator of Twitter Jack Dorsey, who fell for its balance.

The Ile start-up has indeed done known through its connected scale, which, in addition to weight, also provides information on the quality of the air, body mass index, or heart rate. For the volunteers, it is possible to follow the evolution of its weight over several weeks and even months … Withings has also launched a connected blood pressure monitor and a surveillance camera, called First Smart Baby Monitor, then Home . Set in a child’s room, it is ideal for parents to check their smartphone via their baby is sleeping and he is not sick. The sapling was, moreover, launched before Apple, in the highly competitive market of connected watches, with its model Activity, an analog watch that requires almost no recharge.

The market for connected health

More surprisingly, Withings has also been interested in our sleep by launching Aura, which, thanks to sensors placed under a mattress, is able playing on the intensity of the lamp to the bedside table, thus promoting harmonious awakening. Also in its catalog, Pulse Ox, a tracker of activity measurement, among others, the level of oxygen in the blood. And it is also this argument that the connected health, has advanced the Finnish Nokia to justify its purchase. Will he put up a platform to rival that of Apple

too READ Seniors – connected health, the new Holy Grail (Members)

Behind this acquisition is a landmark of the French Tech, decorated many times at CES in Las Vegas, which runs under the flag, certainly European, but even abroad. If rewards ingenuity of its founders, this acquisition also illustrates the difficulty that French startups to grow without being redeemed. Cédric Hutchings, one of Withings co-creators, became the leader in connected healthcare business of Nokia.

As for Eric Carreel, another co-creator, he remains an active entrepreneur in French Tech by growing Sculpteo and Invoxia, two startups he launched the first specialized in 3D printing – and just welcome Amazon to its capital, but with a minority stake – and the other in fixed telephony over IP. Not to mention his latest toy, Triby, a connected speaker that can make calls.

7 The next iPhone is already expected to turn – Le Figaro

The iPhone 7 will not bring any major innovations, several analysts predict. Apple, which must expect a sluggish 2016, focuses on 2017 and put on the iPhone 8.

Scheduled for September the next iPhone will not be revolutionary. According to Mark Moskowitz, renowned analyst at Barclays, the iPhone 7 will be a slightly improved version of the iPhone 6 and include very little new. He also indicated that the iPhone 7 will be designed as a simple transition model. The Cupertino company would not consider releasing a S model to the iPhone 7 and thus pass directly to the iPhone 8.

This would be a first in the history of Apple since the iPhone 3G, iPhone out intermediate versions between each new generation. Each version comes with a significant technological innovation. The 4S model is the first to integrate the Siri voice recognition system. The iPhone 5S is characterized, meanwhile, with its fingerprint recognition tool, Touch ID. Finally, the iPhone 6S includes a 3D Touch screen, able to associate actions in function of the pressure is exerted by the finger. If you believe the analysts, the design of Apple’s next flagship will hardly change, any more than its technology. Among the notable changes. The location of the antenna and the withdrawal of jacks, which will refine the device

A sluggish 2016 in perspective …

L absence of protruding novelty should cause a drop in major sales, according to Ming-Chi Kuo, an analyst at KGI Securities, also known for its reliable forecasts. His note, relayed this weekend by the specialized site 9to5Mac, predicts that Apple will sell iPhone in 2016 less than in 2014. The brand should sell 190 million iPhone this year, against 193 million two years ago according to the “worst case” imagined by Kuo. However, the latest addition to the range, the iPhone OS, is expected to sell 18 million copies instead of the 12 million forecast. Not enough to stem the fall in sales of other models: after a record year in 2015, marked by the sale of 231 million phones, Apple could be the only manufacturer of the top 5 to see sales decline this year, from 11.6 to 18.1%, according to the scenarios

Among the top five manufacturers of smartphones, Apple is the only one to see its sales decline in 2016

the smartphones are not alone in experiencing an erosion of sales. Also according to KGI, the Apple Watch, which sold 10.6 million copies in eight months in 2015, is expected to sell 7.5 million copies over the year 2016, a decrease of 25%.

… before a very innovative iPhone in 2017?

Step back to better jump? This is clearly Apple’s strategy, which expects 2017 to strike a blow. The successor to the iPhone 7 planned for next year should include a wireless charger and an eye or face recognition system. Her hull is aluminum but not glass, like that fitted to the back of the iPhone 4. In addition, Apple has signed a $ 2.59 billion with Samsung, so that it furnish 100 million AMOLED screens per year by 2017. If Apple ahead of the launch of its iPhone 8-2017, the company would see its sales rise 10.3%, according to Mark Moskowitz. A nice gift for the tenth anniversary of the iPhone.

iPhone or iPhone 7S 8? No matter its name, the new Apple smartphone will take place in a slowing market. “The era of growth in double figures for the global smartphone market has ended,” said Gartner. It predicts that smartphone sales will increase only by 7% this year compared to 2015. A slowdown is explained by a drop in demand in the US and China, the two main markets for mobile. But it should always sell over 2 billion mobile phones in the world each year until 2018.

Chrome: Google and publishers could offer targeted blocker pubs – ZDNet France

As we know, the development of blockers advertising becomes a structural problem for publishers of free information sites (like ZDNet.fr) as it weighs on their business model. Everyone seeks the solution to encourage people to abandon this tool, especially through educational messages or worse by blocking their content so that the blocker is enabled (even blocking blockers, which could be illegal). But blackmail has its limits and the method does not work.

On the other hand, the proliferation of intrusive formats and growth of programmatic advertising (these free spaces are filled automatically by poor quality pubs) will argue in favor of some publishers. The question is where to place the cursor between the reading experience and the presence of the pub, crucial for the sustainability of many sites.

The idea might come from Google and some newspaper publishers who are working on an alternative solution. The principle: Chrome block via some advertising formats deemed most intrusive: “the idea is to find an overall approach to advertising that makes unnecessary for the user using a adblocker” Carlo d’Asaro Biondo, chairman Google Europe, to the media reporters Association, quoted by Le Figaro.

“We believe that people are not against advertising, they know the durability necessary to free media. They are actually against certain types of advertising formats, including mobile, that are too intrusive “.

It must indeed know that adblockers are not in detail and block everything and even more. On ZDNet.fr for example, activating a adblocker problem when a player wants to write a comment or start a search on the site.

Rest technical question. How to sort the “wheat” and the bad. Google intend to establish a whitelist of acceptable advertisements? The engine does not say: “We work with publishers to a charter establishing what is allowed and what is not The needs are very different from one country to another..”

Perhaps the first step would be to permanently abandon some formats that poison the lives of players, including mobile, to show some goodwill. In any case, Google also discusses with the IAB to find an effective strategy against this phenomenon which ultimately impacts all ecosystem.

Remember that the Microsoft side, the question is asked. “Building ad blocking features in the
 browser “Did you read in a presentation at the latest Build conference of the publisher. Is quickly reported
 Microsoft plans to make the filtering natively in Edge, the
 Windows browser.

The Redmond company has since responded and clarified things. So, in truth, the presentation at the Build 2016 focused on extensions for Microsoft Edge. “We are not building a native ad blocker
  with Microsoft Edge. What you see is a reference to the work
  we already carry in the port extensions in Microsoft Edge ”
  So says a spokesman.

Edge is indeed, and with months of delay from the original schedule, allow to install extensions, like other browsers. These add-ons therefore included advertising blockers.

Grenoble. Two killed in shooting, the vehicle found burned – Ouest-France

The vehicle which were fired the shots that killed two men and seriously wounded another Tuesday morning at 10am in Grenoble was found burned in mid-day at Saint-Martin d’Heres, in the southern suburbs of the city.

The shooting occurred on the avenue Teisseire, in front of a primary school. The two dead were “unfavorably known to police” and this is perhaps the first settlement account murderer from the beginning of the year in the city

a man died on the spot, a second in cardiac arrest has died from his injuries.

a third man was seriously injured but his days are not in danger, according to a source close to the investigation who spoke a shootout “targeted” , type of settlement accounts.

“Some something organized enough “ the area was cordoned off by the police and the investigation was entrusted to the judicial police. No arrest has taken place at this stage.

“It looks like something organized enough” confirmed another source, adding that many cases have projectiles were found around the body.

A burning car was also found on the neighboring commune of Saint Martin D’Heres shortly after the shooting. It could have been used by the authors. Checks are underway.

The prosecutor gave no details about the case immediately.

Altercations between two rival gangs the area was cordoned off by the police and the investigation was entrusted to the judicial police. No arrest has taken place at this stage.

In September, a young man of 22 had already been shot and killed in the same district, after a series of altercations between two strips rivals. A suspect accused by several witnesses was indicted known to justice for a narcotics case.

If the track is confirmed, Monday’s shooting would be the first settlement mortal statements for the year in Grenoble. On 22 March, an attempt had failed in another school in the city, where two scooter men fired three shots at a passing no injuries.

Two seriously injured the previous week, the passenger on a scooter was shot several times on a café terrace in Fontaine, in the Grenoble area, leaving two seriously injured.

The year 2015 was marked by several homicides in Grenoble and its suburbs, linked to drug trafficking by police officers and judges, on background trivialization of firearms. Other spectacular firefights took place without deaths.

Google could incorporate a blocker advertisements in Chrome – BFMTV.COM

To limit advertising in the Google browser? The Californian company is thinking about a solution to stop displaying the most invasive advertisements, often considered intrusive by users.

For this, it is discussing with the Digital News Initiative, a European consortium of newspaper publishers, to find the best way to achieve this. “The idea is to find an overall approach to advertising that makes unnecessary for the user using a adblocker”, explained Carlo d’Asaro Biondo, president of Google Europe, with the Association of Journalists media.

A different philosophy adblockers

Google living almost exclusively from its advertising business online, so there is no question of sparing the user from all ads displayed on the sites. The system is therefore to attack those often painful as the autoplay videos or banners covering the text and without closing cross.

The feature will be very different from that of extensions for browsers, of which the best known is AdBlock Plus. These default block all ads, and allow only those placed on a “white list”. Advertisers and boards must thus pay the software publisher to be included and have a chance to see their ads appear. A radical solution which has already attracted 200 million users worldwide. The challenge that could take Google promises to be difficult.

Two dead and one seriously injured in a shooting at a school of Grenoble – Le Figaro

The shooting broke out Monday morning in a sensitive area of ​​the city of Grenoble, in front of a primary school. It could be a settling of accounts.

A shootout killed two people and seriously injured Monday morning in a sensitive area of ​​Grenoble , said a police source said, confirming a report in Dauphiné Libéré . The shooting occurred around 10 hours on a sidewalk outside the school group Jean Racine of the Teisseire neighborhood. A man died on the spot, in a second cardiac arrest has died from his injuries. The two young men aged 22 and 28 were known to the police. Their identity was not disclosed. A third man was seriously injured but his days are not in danger. Children are safe.

According to a source close to the investigation said the shooting was “targeted” and fall of reckoning. “It looks like something organized enough,” confirmed another source, adding that many cases of projectiles were found around the body. At this point, no arrests took place. The area was cordoned off by the police and the investigation by the judicial police. Deputy Prosecutor Lawrence Becuywe and assistant to schools and school property, Fabien Malbet, went to the scene, reports the regional daily.

A regular neighborhood to settling

A car in flames which could be that of the killers was found on the neighboring commune of Saint-Martin d ‘Hères shortly after the shooting. Judiciare the police are there to carry out checks. The prosecutor did not elaborate on the case immediately.

Teisseire district is accustomed to the bloody settling of scores. In September, a young man of 22 had been shot dead in the area, after a series of clashes between two rival gangs. A suspect has been indicted for the previous homicide.

If the track is confirmed, Monday’s shooting would be the first settlement mortal statements for the year in Grenoble. On March 22, a failed attempt at another school in the city, where two scooter men fired three shots from a no injuries. The previous week, the passenger on a scooter was shot several times on a café terrace in Fontaine, leaving two seriously injured.

The year 2015 was marked by several homicides in Grenoble and its suburbs, linked to drug trafficking by police officers and judges, amid commoditization of firearms. Other spectacular firefights took place without deaths.

Chrome: Google and publishers could offer targeted ad blocker – ZDNet France

As we know, the development of blockers advertising becomes a structural problem for publishers of free information sites (like ZDNet.fr) as it weighs on their business model. Everyone seeks the solution to encourage people to abandon this tool, especially through educational messages or worse by blocking their content so that the blocker is enabled (even blocking blockers, which could be illegal). But blackmail has its limits and the method does not work.

On the other hand, the proliferation of intrusive formats and growth of programmatic advertising (these free spaces are filled automatically by poor quality pubs) will argue in favor of some publishers. The question is where to place the cursor between the reading experience and the presence of the pub, crucial for the sustainability of many sites.

The idea might come from Google and some newspaper publishers who are working on an alternative solution. The principle: Chrome block via some advertising formats deemed most intrusive: “the idea is to find an overall approach to advertising that makes unnecessary for the user using a adblocker” Carlo d’Asaro Biondo, chairman Google Europe, to the media reporters Association, quoted by Le Figaro.

“We believe that people are not against advertising, they know the durability necessary to free media. They are actually against certain types of advertising formats, including mobile, that are too intrusive “.

It must indeed know that adblockers are not in detail and block everything and even more. On ZDNet.fr for example, activating a adblocker problem when a player wants to write a comment or start a search on the site.

Rest technical question. How to sort the “wheat” and the bad. Google intend to establish a whitelist of acceptable advertisements? The engine does not say: “We work with publishers to a charter establishing what is allowed and what is not The needs are very different from one country to another..”

Perhaps the first step would be to permanently abandon some formats that poison the lives of players, including mobile, to show some goodwill. In any case, Google also discusses with the IAB to find an effective strategy against this phenomenon which ultimately impacts all ecosystem.

Remember that the Microsoft side, the question is asked. “Building ad blocking features in the
 browser “Did you read in a presentation at the latest Build conference of the publisher. Is quickly reported
 Microsoft plans to make the filtering natively in Edge, the
 Windows browser.

The Redmond company has since responded and clarified things. So, in truth, the presentation at the Build 2016 focused on extensions for Microsoft Edge. “We are not building a native ad blocker
  with Microsoft Edge. What you see is a reference to the work
  we already carry in the port extensions in Microsoft Edge ”
  So says a spokesman.

Edge is indeed, and with months of delay from the original schedule, allow to install extensions, like other browsers. These add-ons therefore included advertising blockers.

Google Chrome could incorporate in a future version a adblocker – Eco News .com

Today, the French publishers face a major problem because programs that can block ads. Google could well halt intrusive inserts for its Chrome browser. Google is working with the DNI on advertising While the Mountain View company is the subject of an investigation into

Today, the French publishers face a major problem in because programs that can block ads. Google could well halt intrusive inserts for its Chrome browser.

Google is working with the DNI on advertising

While the Mountain View company is the ‘investigated about abuse of a dominant position on Android, Google is about to consider a dedicated attack against users of a adblocker. This program scans all web pages visited in order to halt the dissemination of advertisements. This is interesting for the user who is not bothered by advertisements, but it’s bad for newspaper publishers who base their income on these processes. Google could therefore develop an integrated program in its Chrome browser, it would have the ability to block pop pubs, because the objective is quite simple.

Keep users of adblocker

Indeed, by providing a more fluid navigation and less invaded by advertisements, Google hopes to dissuade people from using the famous adblocker. Note that the latter has emerged as the world of advertising has boomed. To increase financial resources, some publishers did not hesitate to multiply inserts while greatly annoying users. The latter therefore do not hesitate to install this software as soon as they appeared on the market. Google therefore works with the DNI (Digital News Initiative) to find “an approach to advertising that makes unnecessary for the user using a adblocker”. Not to annoy the players, it is imperative to strike a balance since the main objective is not to scare them away.

Remove clutter on Chrome

Teams Google believe that people are not against advertising inserts if they do not harm the experience. By cons, they tend to hate certain concepts particularly on mobile because they are intrusive. This collaboration allows to reflect on the good and the bad formats. It is important to note that this track can be advantageous for publishers, because some software put an end to all advertising, loss of profits for Internet sites is a huge result. It would be an interesting update to the Chrome browser that already removes the display of famous pop-ups.

The Opera browser will include an ad blocker

The company Opera Software has just introduced the first browser to desktop computers equipped with the start of an anti-advertising technology, available for Windows, Linux and Mac.

“most Web pages today are significantly impeded by excessive advertisements and a heavy tracking. We do not accept it “, told Krystian Kolondra, Vice President of Opera in charge of engineering, quoted by ZDNet.

A display time saving pages 90%

So far, this filter function was the prerogative of extensions like Adblock Plus. But by integrating anti-advertising directly to the renderer level, Opera promises a page display time savings up to 90%, reports 01Net.

Meanwhile, the interactive advertising Bureau (IAB), an organization of actors online advertising, did not wait for the arrival of this new browser to capture the subject, according to ZDNet. Read more

The Mozilla Foundation will abandon plans to monetize Firefox and launching an ad blocker

Since 2014, the largest group Mozilla decided to launch Promoted tiles on the Firefox search engine. These tiles offer the contents of users about their virgin tabs in their home page to encourage them to click and monetize Firefox. Or even this beta version will be canceled, or at least suspended by Mozilla.

They appeared on the “New Tab” page when there is no browsing history. “Advertising in Firefox could be a great business, but it is not good business for us right now because we want to focus on the core experiences of our users,” said Darren Herman, Vice President Mozilla. Read more

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