Google pays a high price to seize the “.app” – ZDNet France

In 2012, ICANN put auction of new gTLDs (generic Top Level Domain), including “.cloud”, “.free”, “.live” and “.app”. It is the latter that Google particularly interested in a possible logic (but not confirmed) to put forward its application store through its search engine

And obviously, the engine did everything to win the prize since it was put on the table no less than 25 million. A considerable sum compared with other amounts paid by other companies to purchase similar gTLDs. But according to Business Insider, the extension by 12 interested companies, including Amazon.

The previous record was thus Dot Tech property that paid $ 6.8 million for the “.tech.” For its part, Amazon had paid “only” $ 4.6 million for the seductive “.buy.”