Google will r & # XE9; organize its structure in Europe to try to silence the pol & # XE9; nomic
Google will reorganize its structure in Europe to try to silence the controversy – Eric Piermont AFP

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Google really wanted the “.app”. To afford the extension of the domain name, which replaces in internet addresses to .fr, .com, .org … US giant did not hesitate to shell out $ 25 million (22.3 million euros) at auction.

Cher paid for three letters?

This is a record in the history of auctions held by ICANN, the company that manages the allocation of called domain names “first-level”, that is to say the last two or three letters (or more) of internet addresses. Since she started selling these domain names that do not correspond to countries (.us, .uk, … .ch), the .tech which reached the highest price, purchased 6.7 million (€ 6 million) by the company Dot Tech LLC.

What other extensions are selling?

In the fall, Amazon bought the .buy and the .spot respectively 5 million and 2.2 million. The .Baby names, or .dot .realty have also recently been sold.



What will Google with the .app?

Google has its own name registration service domain, Google Registry, which allows anyone to buy or addresses .how .soy. American society is also a candidate for the acquisition of .docs, .android, .free or .fyi. Registry via Google, it also plans to propose names .dad, .Even and the first expansion in Japanese. み ん な (or .minna), which means “everyone”.

In the .app case, Google wants to offer domain names for application developers to “that Internet users see clearly where they can find applications and information about the developers,” said the California company.

domain name extensions The functions do not always go smoothly: last June, Secretary of State for Digital Axelle Lemaire, had campaigned to ICANN for the names and .wine .vin reflect the AOC, “to protect cultural diversity.” A conflict that is still not decided.