The editor from Sweden launches mobile gaming and Facebook Candy Crush Soda Saga to revive the interest of players for its license, born there two years and reported revenues begin to decline.
From our special correspondent in London
While night enveloped London, the majestic Tower Bridge illuminated for the occasion purple, stands to let a boat rather unusual. Under the gaze amused bystanders, a gelled Teddy 7 meters high, towering over a fountain with fuchsia waters, was the Thames on the heady air of the pop hit “I Want Candy” (“I want candy”). “We turned the Thames in a soda sea!” Entertained the King teams, came to celebrate Thursday night in the start of the global campaign to promote their new game, Candy Crush Soda Saga
King of the boat up the Thames Photo credits: Kois Miah
Mix candy and sugar-rich drink is the recipe millionaire publisher from Sweden to revive the incredible success of Candy Crush, who could relate to King up to a million dollars in profit a day. But do not call Soda Saga a simple consequence of the phenomenon for two years having monopolized the top spot of the most played games on Facebook and mobile. “We see Soda Saga as the brother of Candy Crush , never as a replacement,” says Sebastian Knutsson, creative director of King. Soda Saga offers a hundred levels and five game modes: “When a player is stuck in Candy Crush, it can pass Soda Saga, and vice versa.” The game, released on Facebook in October and available for ten days on mobile, does not mean copying and pasting. “Our challenge was to create a game where our fans immediately found their marks but gives them a new source of amusement. If the game like it, they will renew regularly and eventually spend money “
Candy Crush Soda Saga
These micropayments, which allow players eager to buy new life or aid to unlock them in the most difficult levels are the only source of income for King, which distributes its games for free with no ads. This business model has built the fortunes of the company based in London, but it is slowly beginning to waver: the third quarter 2014, King game players have spent $ 514 million, or 17% less than last year. Profits, $ 142 million, have them melted 33%. Concerned, the decline in the popularity of Candy Crush, which at the height of his fame, attracted up to 93 million players a day, and only partially offset the other games of the publisher, such as Bubble Witch Saga 2 or Pet Rescue .
While investors who play yo-yo with the King title since its IPO this spring, fear that society is an epiphenomenon, King pleads patience. “Our goal is to keep the players on our long-term platform. That is why we continue to release new games, “says Sebastian Knutsson. The company, which has successfully launched Candy Crush in China in September, also intends to launch in 2015 of the securities will not be puzzles, nor for the great public. “We have to play both ways if we want to continue our growth,” says Sebastian Knutsson. The redemption of the studio in August Nonstop Games Singapore, specializing in strategy games for mobile phones, is a good indicator of the direction the Swedish publisher intends to follow.
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