Lumia 535: first Nokia spartphone without Microsoft – ZDNet France

It is done: the page of Nokia smartphones is turned. Last October, Microsoft confirmed that the Nokia brand would disappear Lumia smartphones. Recall that Microsoft bought the mobile branch of the Finnish group in 2013. Today, Redmond therefore presents its first smartphone, completely free of the legendary brand: the Lumia 535

The US giant has decided. attack the very lucrative market segment for affordable smartphones, these devices sold between 100 and 200 euros. The Lumia 535 has therefore replace the famous Nokia X presented at the last Mobile World Congress range. But this range, rather wobbly because it is based on an Android fork was set aside by Redmond, who prefers to focus 100% on Windows Phone 8. But as the Lumia 530 launched in July.

This smartphone thus illustrates this strategy: an entrance to a lower terminal nevertheless able to meet most needs ticket. The Lumia 535 has a large 5-inch screen (540 x 960 pixels) and embeds the popular Microsoft services: Skype, Office, OneDrive, Outlook but also the voice assistant Cortana. With these five services that the publisher intends to make a difference with the competition. A version of the model can even accommodate two SIM cards.

It features a quad-core processor 200 to 1.2 GHz Snapdragon supported by 1GB of RAM, 8 GB of memory internal and two 5 megapixel sensors, the animated Windows Phone 8.1 all. Too bad that only 3G is supported, kings affordable smartphones as Wikio, Archos or Xiaomi has already turned the corner yet but Redmond offers its Lumia floor price: 110 euros before subsidies

The goal is! generate large volumes to finally take off the global share of Windows Phone (which is down to 2.5% ).
  Moreover, it is the entry level which represents the major
 of the Lumia passed today with sales declining.

Nokia Will it disappear completely from the world of mobile and
 smartphones? Not really. For smartphones, so it is well
 Microsoft Lumia brand will be used. For
 the feature-phones (Asha …), Microsoft has entered into an agreement
 license to continue using the Finnish mark, which benefit
  a very strong aura, particularly in emerging countries. As for the
 Nokia brand,
  it remains in fact the property of Nokia.