Moments allows Facebook users to share photos in private, without having to publish them on the social network.
Facebook wants to manage all photos taken by its users, not just those they publish. The social network launches Moments, a sort of translation and exchange photos available on iOS and Android. Moments is only available in the US for now, but Facebook plans to expand to the rest of users.
The app syncs all pictures of the phone and the class depending on where they were taken and their date. With facial recognition, recognizes Moments Facebook friends in the photo. It is also possible to search for photos with keywords, for example to find those with a particular friend.
Moments syncs albums with his friends, who can view or download on their phones. They are also shareable on Facebook, by their creators or by those with whom they were in sync.
This is an unusual operation for Facebook, since it encourages its users to share more pictures easily between them without going through his social network. However, their photos will be useful to Facebook. The location, date and the people on the photos are so much data that the company collects and to refine its tools for targeted advertising.
This new app also sounds like a response to Google. In late May, the company unveiled Google Photos, a service that automates the sorting pictures by recognizing their content and allows sharing “Collections” by sending private links to friends. Facebook just trying to offer alternatives to Google’s mobile services. Another application called Hello is being tested in the United States, Brazil and Nigeria on Android. It replaces the “Phone” application to handle calls, and has advanced search functions from the huge database of Facebook.
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