Gaming With YouTube, Google wants to compete Twitch, the specialist in the distribution of live parts, acquired by Amazon last year.
YouTube continues to pamper its” gamers “. The video platform Google announced the creation of YouTube Gaming, a website and app dedicated to video games. The service is expected to arrive this summer, first in the United States and the United Kingdom.
One of the novelties is the layout of videos around a particular game. More than 25,000 titles will have their own page, which will include all videos about them. Users find themselves, as is currently the case, the chains of “YouTubers” and video game studios
Video games are one of the biggest sources of YouTube’s audience.: the first 100 channels to generate themselves, only more than 3.5 billion page views per month. Gaming With YouTube, Google wants to develop a rather format on its website, direct. It is this method of dissemination that thrives website Twitch, which has over 100 million monthly viewers. Its audience is still small compared with YouTube, which exceeded one billion monthly unique visitors, but very important for a website specialized on a single type of content (video games) and an unusual format (direct).
To support live content development, YouTube has removed certain restrictions, such as the need to plan in advance the date and time of broadcast. To attract viewers, YouTube will send them a notification when a live broadcast of a chain they follow start. And to maintain a bridge between live and deferred, the “live” feed automatically turn into videos you can view later.
There are a year, rumors were state of Twitch of a possible takeover by Google, seen as complementary to YouTube with live content. Twitch finally fell in the Amazon for $ 970 million purse. With the launch of YouTube Gaming, that time is over and it is now direct competition between YouTube and Twitch ahead.
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