During the presentation of the new Galaxy S7 at Mobile World Congress in Barcelona, Samsung has obviously increased the superlatives, saying for example that its smartphones are “the most beautiful in the world.” On this point, everyone will have an opinion. The world number one also said very confidently that sales of these S7 “exceed those of S6″ which have sold 38 million units last year.
The giant South Korean estimates have put the odds on his side to achieve this goal. However, some economic factors are beyond him. Review details …
for: welcome corrections
” We have tried to return as features removed in previous models as possible “, quickly launched the p-CEO of Samsung during the presentation,” we listened. ”
And indeed, the return location for a microSD card, the resistance to water and dust as well as a more generous battery (3000 mAh and 3600) were highly anticipated by fans of the brand. Samsung therefore delivers a product that responds to criticism of the S6
To:. A high-end reference
If the S7 has a similar design to the previous version, Samsung has once again muscular specifications of its smartphones. The processor means 30% faster, the S7 Edge gained 0.4 inches
approaches the PHABLET with a diagonal of 5.5 inches. All in
QuadHD. Samsung claims to have optimized the potential of the curved screen
S7 Edge, being able for example to display two lines to
meet the expectations of users. Developers can
also imagine new tools through an open SDK.
As often, the focus is on the photo sensor with gains
important on the brightness of the images taken in low light,
autofocus faster …
The South Korean giant is capitalizing on its strengths and does not intend
disappoint his faithful, Apple does not he apply exactly the same
strategy? With these S7, Samsung proposes a kind of
standard / high-end reference
To:. the price and bundle
Samsung is known for its aggressive policies distribution. This will make it possible in some cases to get a free virtual reality headset when purchasing an S7. Furthermore, the manufacturer has done a little effort on prices. They are sold 699.99 and 799.99 euros in 32 GB and 709 against 859
euros for the Galaxy S6 and S6 Edge launched last year.
So be noted that the most important effort was made
the most “original” terminal, namely the Edge model to screen
curved thus benefit from almost 60 euros reduction by
the previous model
Cons. two serious competitors
In the high-end, Samsung will obviously deal with Apple and its iPhone 6s but also with the 5se which could reduce its strength typing. It will also closely observe the success (or not) of LG G5 and its innovative modular approach. Indeed for the first time a manufacturer offers a unique articulated design around removable modules.
LG will he lead the way with this concept (also in boxes of Google with Ara) or s ‘he will be a beautiful but vain attempt? Stay tuned
Cons. A challenging environment
Samsung has undoubtedly suffered the ups and downs of the smartphone market in recent years. Catapulted led the industry after the 2012 launch of the Galaxy S3, the manufacturer achieved record quarterly through its activity in the mobile phone.
But the smartphone market has since entered a slowdown phase . A trend that also affects Apple and the iPhone. During the last three months of 2015, iPhone sales have registered a growth of just 0.2% and the manufacturer expects a decline during the next three months.
2016 will be another difficult year for Samsung because of the slowdown in IT demand. And price competition does not improve. Manufacturers launch in fact models with high-end specifications, but at price levels placing them in the middle range.
Gartner has in its forecasts announced that phone shipments in 2016 would rise 2.6%, but the income from the sale of these devices would fall over the period.
On the occasion of the publication of its results, Samsung said that the slowdown in demand and increased competition would likely result in a single-digit growth in its smartphone business. The goal of exceeding sales of S6 will be more difficult to hold.
key figures: sales of mobile and smartphone
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