The social network will roll out in France its reporting system for its users from information they believe to be false. It can then be verified by media partners, including ” The World “.
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Eight French media, including The World, have decided to work with Facebook to reduce the presence of false information on the social network. The announcement was made, Monday 6 February, by the u.s. company, subject to significant pressures in recent weeks to fight more effectively against the proliferation of fake news, considered by many as an important element of the last election campaign in the United States.
Concretely, the project is to deploy in the near future in France, is a device similar to that which has been put in place in December in the United States with the assistance of five media (ABC News, AP, FactCheck.org, Politifact and Snopes), and which is shortly to be launched in Germany, with the writing of Correctiv. In France, in addition to The World, the media partners are the Agence France-Presse (AFP), BFM-TV, French Tv, France Media World, The Express, Liberation and 20 Minutes. After France, Facebook plans to continue the rollout in other countries.
This device allows users, through a new category of reporting, to “make up” information they believe to be false. The linkages reported are collected within a portal, which media partners have access. These can therefore verify this information.
If the two media partners, establish that the content posted is false and provide a link which verifies, then this content will appear to users with a flag indicating that both “fact-checkers” call into question the veracity of this information. When a user wants to share this content, a window will open for the alert.
Testing
This content will not give rise to a holding of advertising on Facebook. As for the algorithm, and program the distribution of content to users, it ” may “ to reduce the circulation of ” fake “, according to the terms of the release of the american company.
” It is this element which we have determined, explains Jérôme Fenoglio, director of the World. the For the first time, it would be possible to act on an algorithm when a content poses a problem editorial. “
Before this release, the decision to join or not to the initiative of Facebook has aroused significant misgivings within the media. The model proposed by the social network wouldn’t be doing the work of hunting for the “fake news” ? Accept it, don’t allow a Facebook under pressure to show white leg, and facilitate its communication ?
Eventually, pragmatism won the day and the securities concerned have decided to move forward, while insisting on the fact that it is an experiment in which an initial assessment will be promptly carried out, in two months. The need not to disunite, to discuss the future with Facebook in the best conditions, has also played. the ” We need to stick together and work together on these issues “, writes Michèle Léridon, director of information of the AFP.
Read also : tracking down difficult to ” Fake news “
on each side, it is known that if the experiment should continue, the question of compensation for the specific job that the media would be necessarily raised. Even if it is not in a first time, and, in another, to test and evaluate.
In parallel, another platform of which Google is a party, and supported by Facebook, has also announced its upcoming launch : CrossCheck, within the project’s First Draft. CrossCheck will allow the public to submit questions and will collate the information provided by the sixteen French media partners, again including the AFP, The World, Liberation, France Télévisions and France Media World.
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