Wednesday, February 1, 2017

This that show the good results of Nintendo – Challenges.fr

We gave the bottom of the hole six months ago. And yet, once again, Nintendo was reborn from its ashes. The japanese group said on Tuesday January 31 that it recorded its first profit in 4 quarters, for the period October-December. Over a period of 9 months until the end of December, the giant of Kyoto said that it earned 10.7 billion yen (90 million euros) thanks to mobile games, accessories and products. Over the last six months, he has been able to count on the release of Pokemon Gb a game of Niantic and The Pokemon Company (of which he is a shareholder, which allowed him to pocket 16 billion yen, or 130 million euros), but also on the arrival of Mario Bros on iPhone with Super Mario Run which has been downloaded over 78 million times (but the paid vers ion was not convinced that 5% of players).

In France, Nintendo shows her beautiful days as it claims the title of seller number one of video games in the hexagon, with 4,311 million of securities sold in 2016, an increase of 6% in a year. It should be this good trend in very large part to the 3DS, its handheld console, which itself represents 3,265 million games on the year. It is sold 697.000 3DS in France in 2016, representing a growth of 2%. The installed base of the 3DS has now reached 4.76 million machines.

In detail, the games that do best are Pokemon Moon and Sun, the two of them, reached 854.000 units on 3DS. This is the best launch registered by Nintendo in France, concedes Philippe Lavoué, the director-general of France.

the digital and The physical are complementary

But what does it see behind this return to grace? “The applications can have a beneficial on the physical play “, he says while arguing that “more than 200,000 players have come to the for Pokemon Go” on the new titles of the portable console. Pokemon Sun comes in 3e position of the games most sold in France, and Pokemon Moon the 5e position.

And this is not all, Nintendo can also rely on Yo-Kai Watch, its new license that displays 260.000 sales in France. And ” this game sells consoles. 40.000 bundles 3DS have been sold in 2016 “. A second episode is announced for the spring. The publisher now expects sales of more than 500,000 copies.

And last but not least, Nintendo was able to build on the fiber of the retro-gaming thanks to the mini-Nes, who has gone to more of 84,000 copies. And regret having “under-size” phenomenon. So, Nintendo plans other shots on this niche.

Nintendo draws lessons for its future in general and for its new home console, the Switch, which is in the pipeline and the marketing of which began on 3 march. “The focus on digital is a mistake. Our ideal scenario a reality. The apps do cannibalisent not physical games, quite the contrary. They create the sale, ” says Philippe Lavoué.

This is why the editor now provides for three major applications per year. Fire Emblem should arrive in February. And Animal Crossing is expected to finally arrive for the next fiscal year (which starts in April). After having been rather skittish about the market apps, Nintendo will make up for lost time and weaves of the gateways very juicy between smartphones and consoles home.

And to add, ” it is a good thing for the launch of the Switch, which offers a new way to play “. The new machine presents itself as a device hybrid that is both fair game, that game portable all in keeping with the fantasy family games on the Wii. And this translates into levels of presales similar between the two consoles (he table on the sale of 2 million units in the first month).

Then the gossips who are sounding the alarm, saying that two house games for the launch, it is very few (Zelda Breath of the Wild and 1 2 Switch), Philippe Lavoué retorted, ” for the Wii U, there were plenty of games to launch at the end of 2012… and it didn’t work “. “We’re in a promise that we believe to be solid. There are 100 games in development. And we have all of our franchises, that are waiting for you. Of course, we will not make the unanimity. But we are going to explain the difference Switch. And then the market needs of this proposal.” Nintendo also. It has also reduced its annual forecast… A bad omen. Investors are hardly convinced by an operating profit fall of 38% year on year and a turnover that declined by 27%. The title fell in Trading Wednesday morning.

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