Sunday, June 7, 2015

Apple ready to launch into music streaming – Les Echos

A subscription to $ 10 a month should be proposed. Apple would be willing to sacrifice download

This is the most anticipated announcement of Apple’s annual conference that starts Monday in San Francisco. The firm at the apple will get into the music streaming. A true paradigm shift for the company, which has staked everything on the paid download from the iTunes launch in 2003, become a world leader with 80% of the download market.

Apple plays big because it comes late in the streaming market. By acquiring last year the streaming platform Beats Music (otherwise helmet manufacturer), he tried a first foray into this market, but failed to convert the try. It will therefore have to differentiate to show he is still worthy of his crown.



The only slot up

But his strike force is such that it could once again revolutionize market, transforming what was still a power mode for insiders genuine groundswell. Apple already has indeed a database of hundreds of millions of customers on iTunes, it can easily move towards an alternative offer. . They are already equipped with Apple devices, to whom they submitted their bank details

In fact, Apple has no choice: the music streaming market is the only one that posted growth, with subscriptions up 32% in 2014, according to the International Federation of the Phonographic Industry. The downloads have at the same time decreased by 8%, neglected by young consumers, who are turning to companies like Deezer and Spotify. Created seven years ago, it now dominates the streaming market, both in the US and around the world with a model combining advertising revenues and subscriptions.



Free offer limited in time?

According to the “Wall Street Journal”, for its part, Apple will offer a subscription $ 10 per month with a free offer very limited in time and gateways to social networks. The model of streaming subscription is more profitable, the company looks set to make a radical choice and let its new take precedence over the paid download. It could for example offer a user who wants to offer a $ 10 album to convert its purchase subscription streaming service.

To unveil its new service remains Apple to complete the negotiations in recent weeks with the big production houses.

LikeTweet

No comments:

Post a Comment