As expected, Apple unveiled Monday, June 8, a brand new music streaming service. Dubbed Apple Music , it lets you listen millions of pieces unlimited and lots, against a subscription of $ 9.99 per month ( 8.85 euros). Apple has also planned a family membership, covering up to six people, for 14.99 dollars (13.30 euros).
The boss of Apple , Tim Cook, said that the service would open “a new chapter in music “and” forever change the way (there) access “at the annual developer conference organized by the US computer group in San Francisco (WWDC).
The service promises to offer content “editorialized”. The Apple brand has debauched DJ Zane BBC or rapper Drake, that they offer exclusive content and playlists.
The platform will be available iPhone from June 30 in over 100 countries, and on Android smartphones next fall.
It will provide access to a system Listening to music at demand live on the Internet (streaming), a live 24 hours on 24 radio called Beats 1, as well as a social platform, Connect where artists can share photos, videos, and even new words title with their fans, who can share and comment.
This service stems from Beats Music streaming platform brand Beats headphones, redeemed Apple last year to $ 3 billion.
Apple in a rush?
“It’s true that Apple later arrived on the music streaming market” James McQuivey advanced Forrester analyst. “But they no longer have the choice of downloading songs no longer sense when consumers are connected wherever they go.”
The apple did not really have a choice. Listening to streaming music is the only market that showed an increase (with subscriptions up 32% last year), while the download declined (-8% in 2014).
In five to ten years, the subscription streaming will be as obvious as water or electricity, “predicts Denis Ladegaillerie, director of the label and distributor Believe (Björk, Moriarty, Chinese Man …) , interviewed by “Obs”.
When asked whether Apple can dethrone Spotify and Deezer, James McQuivay believes without hesitation, “Yes, it is possible. It will not be because the service will be better, but because it will be integrated directly into hundreds of millions of devices, whose owners are already loyal to Apple. “
The analyst Forrester estimates that Apple Music could even exceed 60 million Spotify users in less than a year. If the US group managed to convert if only 10% of the 800 million iTunes users, the brand s . ‘impose as the industry leader
However, with Deezer, serenity is required Baldeyrou Simon, CEO of Deezer France says to “Obs”.
This is an actor with a real punching power, but consumers choose the best service. Today, it is no longer to be the jukebox with the largest catalog, but to offer the best experience and users the best possible recommendations. “
9 iOS and Mac OS X are improving
In addition, Apple has used its developers conference dedicated to give a taste annual updates to its operating system for Mac computers (OS X “El Capitan”) for iPhone and iPad (iOS 9), and for his new watch Apple Watch.
They provide in particular the possibility of dividing the screen of the iPad tablet to do two things there at the same time, or develop applications that run directly on Apple Watch, and not just today through iPhone which must then be synchronized with it.
The US company also announced the launch next month in the UK of its payment service Pay Apple, which only worked well so far United States. “We are delighted to announce that we make apple pay in the UK, and it will happen next month,” has said the vice president of the group in charge of the service, Jennifer Bailey.
More than 250,000 traders should accept payment via Pay Apple since its launch in the United Kingdom, she detailed. The service can be used in particular in the transport system in London together.
BM with AFP
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