We take the same and start again. Monday, June 8 from 19 pm (Paris), Apple is holding a major conference dedicated to its developers, called “WWDC” (to Worldwide Developers Conference). U n new streaming service should be unveiled, as well as new versions of iOS and Mac OS X systems.
From the music streaming for $ 10
Whereas since 2013, “it will be for [today]“, according to the phrase launched by Sony CEO Doug Morris, at Midem in Cannes. Apple will unveil a streaming platform, which should be called “Apple Music”.
According to the “Wall Street Journal”, it will take the form of a subscription of 10 dollars a month (presumably converted 9.99 euros) for unlimited listening without downloading thousands of music tracks. It should be possible to “test” the offer for free, but with several limitations of time and plays. However, no model paid by advertising would be expected, unlike Spotify and Deezer competitors.
This service would result from Beats Music streaming platform brand Beats headphones, bought by Apple last year to $ 3 billion. According to Pascal Negro, CEO of Universal France, the service will be launched “by the end of the year.”
The image clearly shows the arrival of Apple Music
What will be the content of this new service? Apple Music should include the entire catalog rapper Dr. Dre, co-founder of Beats. But nothing is less sure about other artists. According to the “Wall Street Journal”, Apple has not yet found common ground with the three largest majors. – Warner, Sony and Universal
However, the Apple brand intends to personify its Service involving celebrities in developing playlists or offering exclusive content, highlights the site Business Insider. The firm has already hired four producers of BBC Radio editorialized to propose recommendations, DJ Zane. According to Billboard, rapper Drake was also reportedly convinced. It let go and the competing platform Tidal, Jay-Z, to join Apple in order to offer exclusive content and playlists.
Striking Force Apple
Van Baker, an analyst Gartner, “Apple enters the game [streaming] a little late, but this delay may not seem to matter.” In reality, the apple did not really have a choice. Listening to music online is the only market that showed an increase (with subscriptions up 32% last year), while the download declined (-8% in 2014). Ladegaillerie Denis, director of the label and distributor Believe (Björk, Moriarty, Chinese Man …), predicts:
In five to ten years, the subscription streaming will be as obvious as in water or electricity. “
Rest that” Apple will need to show why a paid subscription sense, into an already full of free options world, “warned Van Baker of Gartner. Of the 135 million Internet users who listen to streaming music in the US, only 18 million use a paid account.
The American group still has a substantial customer base and a sitting in rights negotiations with its iTunes music software, which already has 800 million customers and offers a catalog of 43 million songs to download.
Should he shake future competitors? They display their serenity for now Baldeyrou Simon, CEO of Deezer France says to “Obs”
This is an actor with a real punching power, but consumers choose the best service. Today it is no longer to be the jukebox with the largest catalog, but to offer the best user experience and the best possible recommendations. “
Survive Streaming Music
Towards a Netflix competitor
?
The surprise may ultimately lie in the scope of this streaming service. The “Wall Street Journal” and the “New York Times” mentioned the possibility that Apple also offers streaming platform of movies and series. For 30 or 40 dollars a month, the user to access a large catalog of programs from 25 channels like ABC (“Grey’s Anatomy,” “Scandal”) and Fox (“The Simpsons”, “New Girl”).
In February, the Free Electron specialized site had already mentioned “the issue of streaming as a whole” for Apple, “encompassing both music and audiovisual”.
But this offer streaming videos could happen later. The negotiations with the various media groups would drag, according to several rumors, and “service is likely to be delayed in late 2015 or early 2016,” say analysts at RBC Capital Markets.
Still, even at 30 euros a month, a subscription for unlimited access to numerous music and video content will, for sure, followers. And if Apple manages to convert if only 10% of the 800 million iTunes users, the brand can establish itself as the industry leader, both in music and SVoD.
And if Apple revolutionized the streaming
New on iPhone and Mac
The WWDC will also be the opportunity to present a new version of the operating system for iPhone (iOS 9) and Computer (Mac OS X 10.11). Since 2007, Apple to take this conference to develop a beta version of the systems, with many new features.
According to the specialized website 9to5Mac, Apple would focus on the reliability and security of both systems. But also their connections with the connected objects, the watch Apple Watch in mind. The invitation would go in this direction by evoking “The epicenter of change.”
The new iOS 9 would also be an opportunity to propose an accounting system with the technology” Force Touch “, already present on Apple Watch, which allows us to offer several options depending on the pressure exerted on the touch screen. The feature will however not available for current iPhone. Not until the next models, iPhone 6s, presumably released in September.
For now, new features are planned for the current ranges of iPhone and iPad, 9to5Mac points out.
- A wizard by the name of Proactive code would be in the cards. Inspired by Cortana Microsoft and Google Now, it would anticipate the actions and needs of the user to optimize his time. For example, each address in the app would open maps with directions for getting there, every indication of appointments would be added to the calendar, etc.
- The maps app itself should improve since propose (finally) travel by public transport, via titled Transit option. In addition, some building interiors (museums, shopping center, etc.) will be mapped.
- For the iPad, a mode” dual-app “should allow to split the screen in two to operate simultaneously, in parallel, two different applications.
Boris Manenti
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