“Alphabet.com” is owned by BMW. No Google. – Rue89

On Monday, the two bosses of Google, Larry Page and Sergei Brin, announced the transfer of their business. “Google” has become simple subsidiary of “Alphabet”, the new holding company created by the two thieves (entrepreneurial remake of the birth of Ouranos by its mother goddess Gaia).

The creation of a company is almost always accompanied by reserving a domain name – ie a URL allowing access to the website. This is especially true in the middle “tech”

The domain name is important. It is the brand on the Internet and is a gateway to its activities. Basically, it is also important that may be a Social Security number in a lifetime.

The battle fields

Alphabet is no exception to the rule, too had to choose a domain name.

first, we think “alphabet.com” (the “.com” is the most common extension, and originally intended for “commercial” activities) . But then, as noted by the New York Times, it already belongs to a German car brand. BMW

The announcement of the creation of Alphabet has also “edgy” the automaker. According to the German weekly WirtschaftsWoche, the brand now consider himself “the implications (of the case) within the framework of trademark law.” In other words, can they file a complaint against Google, Alphabet against?

Few seem to import to American society. The young giant nebula chose another domain name, really “stylish” (highly subjective opinion): “abc.xyz”

“Get rich or die tryin ‘

. Monday, all companies with the Alphabet word in their name were raised the same question: is this creating profitable or not?

Like BMW, several companies have responded negatively to it. They often make the same argument: it is the mark of theft

Their fears are easily understood.. A domain name today is useless if it is not referenced by Google (it has then no visibility on the web). Now we imagine that it will put forward its own services and not those of BMW.

Conversely, other companies see it as a benefit. As Steve Lockwood, secretary of a small recruitment agency in London called “Alphabet”:

“If they make us a generous offer to repurchase our names areas, we certainly accept. “

Read on The New York Times (English)