The carmaker BMW said check if Google had infringed its rights, the name of the future holding “Alphabet” the internet giant is already filed by the German company did was learned from BMW.
“This is a routine procedure”, told AFP a spokesman for the manufacturer, confirming a report by German business weekly WirtschaftsWoche .
“Alphabet” is indeed already the name of a subsidiary of BMW, dedicated to the development of long-term rentals for individuals and companies as well as car sharing. According to a spokesman, quoted by the newspaper, the mark is protected and “it is important to consider the implications in the context of trademark law.” Google has made no contact with BMW about the brand name “Alphabet”, she added.
The company website has also not resisted the influx of unique visits, triggered by the announcement of Google.
US internet giant Google yesterday announced a major overhaul of its structure, which will see him lighten remote activities of its core business and become a 100% subsidiary of a new company called “Alphabet”.
In addition, Google and BMW are competing in certain segments, notably with the acquisition in early August by three German manufacturers (BMW, Daimler, Audi) of Nokia’s mapping service, Here.
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