iPhone OS: What are the objectives of Apple? – ZDNet France

Except huge surprise, Apple should enjoy the keynote Monday evening to unveil the iPhone OS, 4-inch terminal should be positioned in the entry.

Its specifications are already widely known. design side, it may well be that this smartphone turns “identical” to the current iPhone 5s. The same argument to an informed source, Mark Gurman of specialized site 9to5mac.

On the mechanical side, the SE include a
 A9 processor, a chip M9 for supporting the function “Hey Siri”
 NFC for Apple Pay, a 12-megapixel camera with Live Photos and
 4K video, from 16 to 64 GB of storage but no 3D Touch.

But this is the price that will attract the attention: between 450 and 500 dollars naked … At this rate, the idea would be for Apple to hurt low-cost Android manufacturers and well position on a segment (the “affordable”) to grow faster than the global smartphone market. A
  Such a terminal would also aim to drive the demand in emerging countries such as India, where
  consumers turn to more entry devices.

But the format 4 inches is it adapted to market demands? In fact, consumer demand for
 smartphone with a larger screen is a fact. In 2014, on the market
 French, the average size of smartphones sold
  for example, was 4.4 inches. And 5 inch models
 quickly progressed. This has not been challenged since.

Apple
  has followed suit with the 6 generation of the iPhone. Born
 Would this not go against the tide than proposing a new
 smartphone with a 4-inch screen?

How
  justify such a decision? Maybe by the share of Apple customers
 always equipped with an iPhone of this size. According to data from
 Mixpanel, 32.2% of iPhone owners would hold assets even a 4-inch Apple smartphone.

  This latest iPhone launched by Apple format is iPhone 5s whose
 part of the park now represents just under 20%. But these 32%
 iPhone 4 inches they reflect an attachment to this format or
 They stem mainly from the non-renewal of these terminals
  ?

On the occasion of the latest quarterly results from Apple,
 Tim Cook said that 60% of iPhone customers still had to migrate
 to the last two generations of iPhone, and the 6/6 More 6s / 6s
 More.

To speed up the renewal of its fleet and maintain the volume of sales, so Apple would build a floor price to iPhone SE especially in India. And why is this important market? Because this is where the growth of smartphone sales is strongest. But for now, the iPhone has only 2% market share. The development potential for Apple is very strong.

Still floor price does not mean lost sales for Apple. With such a 4-inch terminal, Apple could achieve
 release in 2016 a turnover of $ 5.5 billion,
 assesses the RBC analyst Amit Daryanani in a note to
 investors (source: AppleInsider).

The analyst believes that the Cupertino company could sell more than 10 million of the new iPhone
  this year. Amit Daryanani, however, that consumer
 will emphasize this “Mini iPhone” to other Apple models. it assesses
 and additional sales (net) to 10 million units.

5.5
  billion, the amount is at first sight a result. AT
 the scale of the total annual income of the giant is still little
 however. The iPhone 4 inches would therefore have “a positive impact
 modest “in 2016 with improved revenue estimated at 2%.