All for it, dare we say! Apple held its traditional keynote Monday 21 March, during which he unveiled new products, including a small iPhone at 489 euros minimum and a new iPad Pro smaller format than the current model from 695 euros. “It puts you in the know” is the cryptic message that accompanied the invitation.
And for once, Tim Cook, the CEO of the group, had beautiful use superlatives to sell its new products nothing worked: we waited in vain for the wow effect during the reporting time. And it is not with the iPhone or iPad Pro SE 9.7 inches that we can cry out to the revolution. That gone are the days of “One more thing” Steve Jobs! The spirit of keynotes, will not end up in. The sign of a return to normality. With a question: do we need to organize this kind of event for variations of existing products? The sign in any case that the Cupertino company intends to counteract the decline of announced premium iPhone sales. It will probably wait for the September conference to have new dreams. In any case what aficionados of the brand hope.
Relive the major announcements from the keynote.
7:07 p.m. – Tim Cook makes an appointment in 2017 to the new headquarters of the group
7:05 p.m. – the iPad family
in France, the iPad 9.7 inch Pro will be available from March 31 (March 24, pre-order) in silver metallic finish, sidereal gray, gold and rose gold now from 695 euros WiFi 32GB model and 845 euros for the model Wi-Fi + Cellular 32GB. both iPad Pro sizes are available with capacities of 32, 128 and 256 GB, the latter being the highest capacity for iOS.
19h02 – pro iPad starts at $ 599 in the United States
$ 599 for 32GB, $ 749 for 128 GB and $ 899 for 256GB.
19.00 – main specifications of the iPad Pro 9.7 “
18h50 – and now the iPad Pro new version
iPad is the perfect expression of the laptop, according to Tim Cook. Small sequence to say how much the iPad Pro launched in the fall of 2015 is an excellent machine. Phil Schiller on stage lists a series of testimonials, Pixar Citi, touting the machine and its Apple Pencil. “The new iPad users Pro are from the Windows world,” said Phil Schiller tillering Microsoft.
The new iPad Pro displays a 9.7 inch screen, a format popular with users (200 million iPad units sold in this format). It weighs less than 500 grams (6.1 mm thick) and features a new Retina display 25% brighter than iPad Air 2 and 40% less reflective. It obviously works with Apple and Pencil has a physical keyboard into a hybrid device. True Tone Display feature allows you to adjust the brightness according to the environment in which we find ourselves. The iPad has a 12 million pixel camera and also allows video recording in 4K. It has a 64-bit processor A9X. 4 colors available.
6:47 p.m. – New update to iOS: 9.3
After tackled Android Marshmallow Greg Joswiak announces the future OS Apple iOS 9.3 even easier and more powerful than the previous, necessarily ! Including the ability to protect documents with the fingerprint.
6:45 p.m. – 399 dollars in the US for the iPhone OS
If the initial sale price is $ 399 in the US, it start from 489 euros in France. It will be available for pre-order starting on March 24 and in stores from March 31.
6:45 p.m. – specifications of the device
6:42 p.m. – camera specifications of iPhone OS
6:40 p.m. – A new iPhone joins the family: iPhone OS
Apple recalls that it has sold over 30 million iPhone with a 4-inch screen, the screen of the iPhone 5 in 2015. Greg Joswiak present the iPhone OS, with a screen 4 inches and look exactly similar to the family of 5. It has a A9 processor (M9 +) of 64 bits and an important power than the 6S, a camera of 12 million pixels, a sensor fingerprint and it offers the ability to capture video in 4K. Two models: 16GB and 64GB
6:35 p.m. – And now Apple TV
the new Apple TV has reached record sales by Tim Cook. 5,000 applications are now available on Apple Watch. Apple has particularly refined search via Siri on Apple TV.
18h30 – Apple Watch
Tim Cook back on the Apple Watch, the watch connected most sold in 2015 and presents new bracelets models. Its price starts from $ 299.
6:15 p.m. – environment and health
Tim Cook launches two initiatives on which Apple agrees: the environment and health.
18.00 – Opening of the festival
Tim Cook usual opens the show of the famous keynote evoking the 40 year anniversary on 1 April and returning to the folder that currently opposed to US authorities. The US government and giant US will continue Tuesday in a California court their tussle for the release of an iPhone in a new joust which could have important consequences on cybersecurity and data privacy. Tim Cook took the opportunity to reiterate the position of the group: respect for personal data and privacy of users. “We did not expect to be in this position (…) but we feel we have an obligation to protect your data and privacy,” he said. “This is a subject that affects us all and we will not shrink from our responsibility,” he promised, saying “grateful” for all the messages of support received from all over the United States. “We have to decide as a nation what may be the power of government over our data and our privacy,” he said.
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