The subsidiary of Bouygues offers free SIM card with 10 GB of data in mobility, valid for one month. One way to praise the quality of its network, while negotiations for its sale is accelerating.
“All 4G is not the same ‘ proclaims the last Bouygues Telecom’s communication campaign. To demonstrate, the operator provides a SIM card with 10 GB of data, valid for one month, to the first 150,000 people who request it. The offer runs until April 5 and the card will be valid for one month. Hard not to see in this operation in response to Free. On 10 March, on the occasion of the publication of the annual results of Free, CEO Maxime Lombardini has made many statements on 4G, highlighting the network deployed its past twelve months by his group.
what titillate teams Bouygues Telecom, while the operator has invested heavily in this technology since 2013. After being the first in terms of deployment, a subsidiary of Bouygues has stalled, overtaken by Orange and its 8612 sites 4G, according to the national frequency Agency (ANFR). In early March, Bouygues Telecom is second (7303 sites), followed by Free Mobile (5991 locations) and SFR (4951 sites).
Behind a battle of ego hides another issue. That the sale of Bouygues Telecom in Orange, with the key to the resale of part of its assets to Free and SFR. The operator of Niel resume frequencies and most of the Bouygues Telecom network. The latter’s interest to promote the quality of its mobile services, until the last moment. The negotiations come into effect in their final phase. Martin Bouygues said he did not want discussions continue beyond March 31, whatever the outcome of the case. It will also received this Thursday, March 24 by the Minister of Economy, Emmanuel Macron, a few hours after he has talked with Stephane Richard, CEO of Orange.
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