While in Paris, just one year after launching the service, the CEO and co-founder of Periscope, Kayvon Beykpour, answered our questions with a smile and straightforward. The Case Aurier, competition from Facebook or the future of its platform, the boss of 28 years is not evaded.
How would you describe Periscope to someone who has never heard
Kayvon Beykpour: “We like to call the nearest service possible teleportation. From your couch, you can thanks to “streaming” (broadcast) video on a social network follow what happens in the world and see live what you usually do not see on TV. “
How did you get the idea? It corresponded to a lack?
K.B: “We wanted to give this super power to people. Television has long existed but nobody could see what was going on in specific locations. Virtually everyone now has a smartphone and thus a camera in his pocket, so I could not enjoy it? We were traveling in Turkey with co-founder Joe Bernstein during demonstrations in Taksim Square and we wanted to know what was going live on the street where our hotel. That’s why we added the principle of interactivity between the broadcaster and the people who follow him and can ask him to show a particular angle. “
In France, Periscope has experienced a jump in popularity after Aurier case in which it insulted his coach football live …
K.B: “I have heard of this story. The media believe that the application has become popular overnight after this episode but Periscope was already in the top 20 downloads from the beginning of the year. This case has brought media attention that has affected other people. For us, it is that more and more people know about it and how to use it. Even if it involves securities touts newspapers. “
This kind of tool can clearly ruin a career or to political communication in embarrassment as was the case for Francois Hollande bombarded with negative comments, what advice would you give to a user to optimize its use?
“Like any tool, it must be used responsibly and be aware of his abilities. My advice to them is to anticipate social interactions and live criticisms specificity of our video distribution platform. An event broadcast without filter Periscope is subject to controversy but the criticism in the comments can be powerful and useful. “
So we can expect more use of the service during the presidential campaign in the United States and France …
“All American candidates for the White House have an account. They use it in discussions during the meetings and during their exercise evenings funds. This allows them to share the scenes of their campaigns. Despite the incident on his first Periscope, Francois Hollande communications team continues to use it. “
There’s just one year you launched the service after being bought for a hundred million Twitter, what has changed in your life last year?
“My life like my team has been busy. We have not stepped back to enjoy champagne. This was a year surreal, stressful and extraordinary for us. It’s like a baby we always give birth constantly. I spent a lot of time to build a team I like to work with. There were only 6 at the beginning and we are 27. We have not felt the need to hire hundreds of employees. “
The market” streaming “live video grows with new players like Facebook, Meerkat or French start-up Plussh, is there room for all the world?
“The live streaming of the industry indeed becomes increasingly popular. If a large company is interested, it legitimizes the market because there are still two years, nobody took seriously streaming video. We do not see this as a threat to us. We believe in our model. If you become nervous when a big company enters your market, you no longer dare anything. “
Many artists like Taylor Swift or professional sports leagues have complained of a broadcast “pirate” of their concerts or their games, do Periscope is a threat to the TV rights?
“I consider that they can use to interact with their audiences outside the traditional television broadcast hours. As does the UFC organizing fights with a paid circulation. At first they were distressed by the application and now they are more reluctant to do interviews on Periscope fighters from the locker room before or after the fighting. I will not say that person illegally distributes an event via Periscope but why would you watch the fight or match on a bad streaming filmed on a television in Turkish while you can simply watch it on television. Is it interesting? No. We have strict instructions to remove quickly. So it’s not a threat. “
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