The email application opens billion users sharing with Facebook phone numbers and sending messages directly by companies.
to solve the puzzle of monetization, WhatsApp has made his choice. Since August 25, the application that has over a billion users has updated its terms of use. She turns to sharing numbers of users with Facebook, who bought it two years ago. WhatsApp also opts for a new way to attract advertisers: Direct sending messages to their potential customers. WhatsApp said that they will integrate the offers likely to interest its members. . The announcement echoes the recent development of chatbots, these automated conversational agents (robots), by popular brands that want more direct interaction with consumers
Other avenues are also mentioned: ” We want to explore ways that will allow you to communicate with companies that matter to you, while giving you an experience devoid of third-party banner ads and spam. Whether you are contacted by your bank about a potentially fraudulent transaction, or that you are informed by an airline that your flight is delayed, many of us to get this information other hand, even by SMS or call, “said the blog WhatsApp .
A turning point for WhatsApp
The email app, which has built its success on the protection of privacy of its users and turning its back on advertising, operates a turning point by proposing to send to Facebook phone numbers. Associated with the Facebook account, this innovation should allow companies to better target their interlocutors. The content posted on the platform remain nevertheless protected and such an opening to commercial messages is a real surprise. The application seeks new monetization paths for several months. In July 2015, Zuckerberg had delivered the first elements explaining that they would also apply to Messenger, e-mail application required by Facebook, which also exceeded one billion users.
Among the proposed guidelines, the establishment of direct relations between companies and users of Messenger and WhatsApp. WhatsApp still remains vague on many points and does not specify how the companies will integrate the son of discussion or from when the announced changes will take effect.
He did however not take more to provoke widespread outrage on social networks. On Twitter, the incentives to join and Signal Telegram, two competing applications deemed more respectful of the privacy of their users multiply.
“Unlike other services, when we say that we share not your data with third parties, we stand there, “notes ironically Telegram.
” the best answer to WhatsApp announcement today is to remind people of the existence Telegram “according Vlad Sarov, journalist at the Verge.
WhatsApp nevertheless states in its FAQ that it is possible for existing users to oppose the transfer of data. Those of them who inadvertently accepted the new framework without reading it carefully have a period of thirty days to withdraw. They will have to go to Settings & gt; Account & gt; Share information included in the application and uncheck the “Share account information.”
Monetization, a rocky road for Free messaging apps
Mobile Application most used messaging world, WhatsApp is armed to face many competitors. Each chose a monetization strategy. Its main Indian competitor, Hike, chose to turn into services platform. The application, which has raised $ 14 billion, primarily targets young users, attracted by stickers and pictures to share, and should help them in the coming months to exchange money. A strategy similar to that of WeChat, the most used messaging application in China, which multiplies the services on its platform, including e-commerce. For less than a month, its members can proceed with the purchase of luxury goods between two online discussions, reports Le Monde.
Japanese Rival Line Service is projected to develop new functionality whose mobile cheap or mobile phone payment, to thrive. Delivering meals and taxi services are themselves available for almost a year. The application process was in July in an entry noticed Exchange.
WhatsApp has an advantage over these applications: the colossal base of users. What brought attract businesses to monetize to discuss directly with them and expect a return on investment to the expectations of Facebook.
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