Apple is less than expected – LSA

 With total revenues of $ 75.9 billion and net income of 18.4 billion dollars, Tim Cook announced on January 26, 2016, Apple “ had ended its best quarter ever” with a turnover increase of 1.7%. The apple displays a record cash $ 216 billion, 10 times more than the end of September 2015. However, if Tim Cook welcomed, there is no cause for celebration. Apple recorded the lowest growth of iPhone sales in its history. The brand Cuppertino sold 74.779 million iPhones in the first quarter 2016, against 74.468 million in the first quarter of 2015, only 270 000 + smartphones sold, which was mainly due to the fact that the iPhone is not 6S a revolution compared to the iPhone 6, but also by slower sales growth in China. A problem when we know that the iPhone accounts for 60% of total Group sales. More importantly, Apple anticipates first revenue decline. The apple table 50-53000000000 dollars of revenue in the second quarter 2016, against 58 billion a year earlier, lower than Wall Street forecasts that anticipate $ 55.6 billion in revenue. If these forecasts are not very precise it is that Apple says in its press release that the exchange rate is subject to too many variations, with a stronger dollar. There, where the brand earned $ 100 in 2014, it no longer earns only 85 dollars today.

  Apple iPhone addict

 With iPhone flowing less than expected for the first time, Apple expects for the first time a decline in sales, but remains optimistic. 60% of users of smartphones have the previous version of the iPhone 6 or 6S and should change the model. Apple also records many mutation Androit to iOS. The Apple brand has also increased the average price of its iPhones from 687-691 dollars to compensate for an overly strong dollar. But while the iPad stalled with 25% of units sold, and -3% on sales of MacBook, Apple seeks other growth levers. “ The growth of our services has accelerated during this quarter to produce record results, and we have surpassed the one billion active device” provides Apple’s CEO. Apple Music and other services saw their revenues increased by 26% within a year.