“Always do more to its subscribers” is the strategy implemented by Bouygues Telecom to pamper and retain customers. But today, it is rather “to charge more” seems to be the order of the day
Indeed, the operator begins to inform its customers of a change package size.: Now, if their data envelope is exceeded, it will go to the fund. Until today, the operator as its competitors, bridled the flow of its subscriber if exceeded, which is very useful to continue surfing certainly less fast but safe for her purse.
As of February, after being warned by SMS, it will pay between 0.01 and € 0.05 per MB in the limit 500 MB, depending on the package used, or 10-25 euros per month, to continue to surf … Back Part: 4G speed is maintained. This change is also announced on this page. All packages sensation and B & amp; You are concerned
Interestingly, BouyguesTel present it as good news: “Currently, when you consumed the Internet envelope. included in your mobile plan, you automatically switch to the reduced speed (reduced flow beyond your package or fair use) to the resetting of your plan. Your purpose is then restricted to the sending / receiving mails and navigation on standard Internet pages. As of 02/15/2016, Bouygues Telecom allows you to continue surfing at the speed 3G / 4G beyond your package! “… Yes, by paying .
Grand lord, the operator says it will always be possible to change its patterns of consumption reduced speed to surf without being charged, or buy refills, via the customer area. What was proposed by default in the past, and would avoid unpleasant surprises, becomes an option to activate itself … Not very “user friendly” and some will interpret this decision as a real setback.
Is it to boost revenue per subscriber
the operator in a context of heightened competition to incite all
Price subscribe to a more generous package (heart models
Economic operators currently) or simply better
dress the bride before being married by Orange?
A vision challenged by the operator that tells ZDNet.fr “many customers were observed that wanted to continue to surf at high speed even when the envelope is exhausted . Therefore, given a choice: pay the MB, buy recharge or activate the clamping via the customer area It’s an evolution, not a step back “
Ribeaucourt Gilles, director of the business unit.. Mobile insists, adding: “An operator is not intended to disconnect a service [Editor's note: actually curb the flow], which is the case with all operators We aim to offer a continuous 4G service, but we give. the choice to our customers, including 15-20% of our subscribers who reach the limit. We are the only ones to offer 4G continuous “
Give the choice either but fact, it is the default billing that applies to all, a habit that French mobile users thought of the past … and just read the reactions of customers BouyguesTel on Twitter to see that ” offered this choice “is really not perceived as good news.
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