The next version of its browser on Android 6.0 Marshmallow, will allow the use of an ad blocker such extension.
A few months after Apple, it was the turn of his great rival, Samsung to cross the rubicon and to open its mobile browser to adblockers. The next version of its mobile browser, the Marshmallow available on Android 6.0 (for Android version 5.0 Lollipop is planned for the coming months), allow the use of an ad blocker such extension.
The launch is, according to Samsung, planned for the coming weeks. An application that is already available in the Google Play Store. This is Adblock Fast, free adblocker which, according to the Verge, moreover count already about 200,000 users seduced by his promises. Bridgehead, less intensive use of the battery and especially a page load time accelerated by nearly 50%, the latter being relieved of some of its heavier elements after the blocked ads.
Difficult to date to measure the impact of such a decision in the market for mobile advertising. Certainly with between 20 and 25% of smartphones sold each quarter, the South Korean is the market leader. But the decision only applies to its own browser, Chrome not used by many Android users. And because it is hard to undermine Google’s advertising income that is built on the mobile web.
Most importantly, the mobile advertising market is now clearly oriented in-app which one country can capture up to 80% of pubs investments. Because the environment is more premium, easier to tracker and carried by social platforms.
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