A redemption in the image of the application: do not judge. The Mark Zuckerberg’s group has put his hand Wednesday for an amount he keeps secret, the small Masquerade company based in Minsk, Belarus.
Realistic special effects
This company develops impressive technology of real-time video filter, which allows to exchange his face during a selfie filmed, by more or less surprising special effects. Their free application technology demonstration, MSQRD, is one of the most popular on iOS as Android.
“Welcome to Facebook”, said CEO Mark Zuckerberg in a short video showing, in turn, the principle of this app. Her face seems to wear the mask of the character Ironman, lighting up and opening on demand by dynamically Imitating his movements. All without any accessory motion capture changed, since it is enough to shoot and apply a filter among those proposed.
While the three founders of Masquerade will join the London office of the social network, the Belarusian company explains on his blog, the repurchase is to “integrate our technology” in the various developments and products Facebook.
Catching Snapchat on video
The California group seeks indeed not to be distanced in the sector of the video, while the app Snapchat is become very popular among young people. “A population that Zuckerberg does not want to escape,” analyze Les Echos on Thursday, recalling that Snapchat has already acquired similar technology there six months Looksery for its own filters videos.
The founders of the company ensure that their original application MSQRD remain functional and continue to add features. However rarely a promise in such a small company buyouts by computer giant.
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