The launch of Windows 10 is fast approaching (July 28), so it is time to begin the enormous marketing and advertising machine to make this launch a success. Recall that Redmond hopes its OS will be used on a billion devices in three years, a very bold objective.
A first advertising has been aired in the US and unless the we can say is that the publisher did not take any risks and chose a consensual campaign, even a little ass-ass the praline. No technical talk for now, no second degree, no humor, but some wonderful images of children of all colors, happy to be alive and smiling, “who will grow with Windows 10″. Smoother and less creative, it is not possible.
And why these children from all over the world use Windows 10? Because “these children do not have to remember their passwords, never fear for the security of their computer. For them, each screen has been designed to be tactile, and web pages will be made to be annotated and shared. They expect to be able to talk to their devices. They will do things that their parents never imagined, “cries a voice-over.
Some pictures at the end of the spot nonetheless show three major new OS: assistant Cortana, the Start menu and the ability to annotate web pages
So. it’s nice, it’s in the zeitgeist, it looks like an ad for life insurance, but does it makes you want? Microsoft operates an entry here in the very soft material that will struggle to make an impression. Give us Ballmer! At least he made us laugh ….
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