The iPhone 7 will not bring any major innovations, several analysts predict. Apple, which must expect a sluggish 2016, focuses on 2017 and put on the iPhone 8.
Scheduled for September the next iPhone will not be revolutionary. According to Mark Moskowitz, renowned analyst at Barclays, the iPhone 7 will be a slightly improved version of the iPhone 6 and include very little new. He also indicated that the iPhone 7 will be designed as a simple transition model. The Cupertino company would not consider releasing a S model to the iPhone 7 and thus pass directly to the iPhone 8.
This would be a first in the history of Apple since the iPhone 3G, iPhone out intermediate versions between each new generation. Each version comes with a significant technological innovation. The 4S model is the first to integrate the Siri voice recognition system. The iPhone 5S is characterized, meanwhile, with its fingerprint recognition tool, Touch ID. Finally, the iPhone 6S includes a 3D Touch screen, able to associate actions in function of the pressure is exerted by the finger. If you believe the analysts, the design of Apple’s next flagship will hardly change, any more than its technology. Among the notable changes. The location of the antenna and the withdrawal of jacks, which will refine the device
A sluggish 2016 in perspective …
L absence of protruding novelty should cause a drop in major sales, according to Ming-Chi Kuo, an analyst at KGI Securities, also known for its reliable forecasts. His note, relayed this weekend by the specialized site 9to5Mac, predicts that Apple will sell iPhone in 2016 less than in 2014. The brand should sell 190 million iPhone this year, against 193 million two years ago according to the “worst case” imagined by Kuo. However, the latest addition to the range, the iPhone OS, is expected to sell 18 million copies instead of the 12 million forecast. Not enough to stem the fall in sales of other models: after a record year in 2015, marked by the sale of 231 million phones, Apple could be the only manufacturer of the top 5 to see sales decline this year, from 11.6 to 18.1%, according to the scenarios
Among the top five manufacturers of smartphones, Apple is the only one to see its sales decline in 2016
the smartphones are not alone in experiencing an erosion of sales. Also according to KGI, the Apple Watch, which sold 10.6 million copies in eight months in 2015, is expected to sell 7.5 million copies over the year 2016, a decrease of 25%.
… before a very innovative iPhone in 2017?
Step back to better jump? This is clearly Apple’s strategy, which expects 2017 to strike a blow. The successor to the iPhone 7 planned for next year should include a wireless charger and an eye or face recognition system. Her hull is aluminum but not glass, like that fitted to the back of the iPhone 4. In addition, Apple has signed a $ 2.59 billion with Samsung, so that it furnish 100 million AMOLED screens per year by 2017. If Apple ahead of the launch of its iPhone 8-2017, the company would see its sales rise 10.3%, according to Mark Moskowitz. A nice gift for the tenth anniversary of the iPhone.
iPhone or iPhone 7S 8? No matter its name, the new Apple smartphone will take place in a slowing market. “The era of growth in double figures for the global smartphone market has ended,” said Gartner. It predicts that smartphone sales will increase only by 7% this year compared to 2015. A slowdown is explained by a drop in demand in the US and China, the two main markets for mobile. But it should always sell over 2 billion mobile phones in the world each year until 2018.
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