Google is prepared to block advertisements displayed on the websites? The company is currently considering a solution allowing users to spend more invasive advertisements. It is discussing with European newspaper publishers, gathered in the Digital News Initiative to find the best way to achieve this.
“The idea is to find an overall approach to advertising that makes unnecessary for the user using a adblocker” said Carlo d’Asaro Biondo, president of Google Europe, with the Association of media journalists, reports Le Figaro .
Block only the most intrusive ads
An agreement between the parties could allow the abandonment of online advertising formats considered intrusive by users (commercials without closing cross, video autoplay, etc.).
The philosophy would be different from that of conventional advertisements blockers such as the popular AdBlock Plus. This default block all advertisements and leave appear as shown on the “white list”. To appear, advertisers must pay as a kind of fee to AdBlock Plus. A strategy increasingly challenged by publishers.
Already a browser with a built-blocker
Further discussions also take place between Google and IAB Europe, an international organization of players in online advertising. A reflection has already begun its side, some advertising formats and could be dropped altogether.
Meanwhile, the solutions to help users block ads multiply in addition to conventional extensions for browsers. Last March, Opera incorporated by default in its software blocking solution and announced to reduce the page loading time up to 90%. An argument that hits.
No comments:
Post a Comment