To limit advertising in the Google browser? The Californian company is thinking about a solution to stop displaying the most invasive advertisements, often considered intrusive by users.
For this, it is discussing with the Digital News Initiative, a European consortium of newspaper publishers, to find the best way to achieve this. “The idea is to find an overall approach to advertising that makes unnecessary for the user using a adblocker”, explained Carlo d’Asaro Biondo, president of Google Europe, with the Association of Journalists media.
A different philosophy adblockers
Google living almost exclusively from its advertising business online, so there is no question of sparing the user from all ads displayed on the sites. The system is therefore to attack those often painful as the autoplay videos or banners covering the text and without closing cross.
The feature will be very different from that of extensions for browsers, of which the best known is AdBlock Plus. These default block all ads, and allow only those placed on a “white list”. Advertisers and boards must thus pay the software publisher to be included and have a chance to see their ads appear. A radical solution which has already attracted 200 million users worldwide. The challenge that could take Google promises to be difficult.
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