In the fight between the giants of social networks to attract and retain the young users, all shots are allowed, even plagiarism. Thus, Instagram (owned by Facebook) did not hesitate to copy the core functions of Snapchat to score points as Instagram Stories, a great feature is similar to that of Snapchat. Shameless. Now, it is Facebook Messenger, which draws heavily from its competitor.
Thus, the new version of the instant messaging application (the hundredth) takes even more codes, and the functions of Snapchat. The program of this new version available for Android and iOS, the functions of filters and tools to edit the pictures and videos (how original).
At the bottom of the screen appears a button to activate the camera and access to editing tools, such as on Snapchat… users can add text, filters, easily add emoji, drawings, stickers, all through an ergonomics once again very close to what is proposed by Snapchat…
For Facebook the challenge is crucial : he is not to leave escape the population “young” and who is his target audience. According to the latest study from Piper Jaffray, Snapchat reinforces its position on the throne. The application to the famous phantom has been used at least once a month by 80% of the young surveyed. Among the respondents, 35% say it is their favorite platform. As well, Snapchat widens the gap in front of Instagram that the was pushing hard at the wave of the same study in the spring of this year.
If Snapchat has the wind in its sails, Facebook him know the reverse the most serious of the year. Thus, only 52% of the young surveyed reported having accessed the platform at least once per month. Worse, 13% of young people surveyed refer to Facebook as their favorite platform, or 2% less than in the last wave study.
therefore, We can understand better why Facebook continues its business of cloning…
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