This success owes nothing to chance, because Apple and Nintendo have used wholesale marketing tools to publicize the existence of the game prior to its launch. We can mention the many posts about Super Mario Run on the social networks, interviews regular Shigeru Miyamoto in the press, or the setting before the game on the App Store on the day of the launch.
The result was not expected, as early as the first 24 hours the two partners had 2.85 million downloads ! For comparison, Pokémon Gb, which has stolen the place of the game the most downloaded of all time this summer, had “that” 900.000 downloads in the first day. An excuse for this performance, Pokémon Gb however had not had the same marketing by Nintendo and Niantic, and the launch was not of the world…
Remains to be seen whether the game Super Mario Run will continue this momentum and he will come back one day on the podium of the games most downloaded from the history. It is, in any case, all the harm we can wish him. For those who did not know this game before reading these few lines, you should know that Super Mario Run is free, but you would have to pay 9,99 euros for take advantage of additional content.
You can see that Nintendo, which took him so long to tackle the mobile gaming market, is also able to propose titles that excite players around the world on smartphones. It remembers his first game on a mobile running on iOS, Miitomo, who had passed the million downloads in just three days.
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