Those who dream, for ages, finally see Apple drop from its branch would be wrong to rely on recent market price. Because no, Apple’s quarterly results are not as “rotten” than might be supposed the market reaction. In the night from Tuesday to Wednesday, Tim Cook, head of the Apple brand, probably skeptical, saw its stock plunge by about 7% in electronic trading before the session. His fault: having posted a record quarterly net profit … but having sold fewer iPhones than expected (47.5 million against just under 49), and by failing to disclose sales of Apple Watch, as many imagine disappointing.
Tim Cook did he expect such a reaction of the markets?
REUTERS / Robert Galbraith
Bottom line, on the evening of Tuesday, $ 51 billion market capitalization soared. But the budding reassure Newton, Apple remains, from a distance, now the world’s richest. Here are ten figures that show that this apple that is not ready to fall on their heads.
Microsoft = Apple / 4
On the scale of Apple, 10 billion have little can be casually, but for a second quarter, net income is simply a new record. If it pales against the 18 billion posted last winter at the end of the fourth quarter, the 38% increase compared to the period April to June 2014, portend an even merry christmas this year. By comparison, Microsoft earned profits of 12.2 billion … but on the whole of its fiscal year. Revenue side, progress is just as outrageous: Apple offers a leap of 33%, to 49.6 billion over three months. Is half of what Microsoft realizes on the whole year.
rich Problem
The immediate consequence of this good news, yet not well received by the markets, the firm is that Tim Cook has more than ever problem of the rich. His war chest for the first time crossed the 200 billion dollars (202.8 precisely). This was confirmed on Tuesday its chief financial officer Luca Maestri. But Apple going to do with all this money? Probably not absorb two-thirds of the Greek debt, even if it is now within reach. Another problem: almost 90% of this treasure is stuck abroad. Repatriation may cost a lot of money.
The true-false disappointment iPhone
This is the heart of disappointment on Wall Street: the last three months has elapsed apple “that” 47.5 million iPhones across all models. This is 1.5 million less than the consensus of analysts at the end of winter. But it is still 35% increase year on year. Tim Cook did also not deprived of recall rightly, that its sales continue to grow “three times faster than the global smartphone market.” According to the big boss, and it does not hurt, it is mainly on the back of Android that operates this progression of Apple positions.
iTunes, the little beast out
If the progress of sales of iPhones has disappointed the most demanding, this is not the case of the mysterious mail “services” that covers the perimeter including iTunes. In this category, Apple now garners about $ 5 billion, or about 10% of its total quarterly deal. This may seem trivial, but iTunes and related services now tailgating the Mac segment (computers that still represent 12% of sales) and especially beyond the iPad sales, which have “only” 9% of sales the brand.
Cook puts the package on China
If Apple in China is still very behind on he realized elsewhere in the world on a comparable population, the growth of its sales in the Middle Kingdom reached 112% over the period. A year ago, Tim Cook teams grappillaient painfully small 6 billion in the country of counterfeiting. A year later, this amount rises to 13.2 billion. This is more than in Europe (10.3 billion) proportionally. At this rate it will soon both in the United States (20.2 billion). Under these conditions, so no reason to weaken efforts in the Chinese market and Apple, which now has some 456 boutiques around the world, is about to inaugurate its 20th Chinese Apple Store. It will be on 30 July. According to Tim Cook, the figure will double by 2016 to reach 40 locations.
N ° 1 … in Korea?
In consumer electronics, it is traditionally prophet in his own country. This will, at least, long been the case the main competitor to Apple, Samsung, in its native South Korea. But according to some analysts, it will soon be ancient history. According to the firm CounterPoint Research, the Cupertino company was already earlier this year in a handkerchief with Samsung in the land of morning calm.
The Korean brand has risen from 59% to 46% market share at year-end 2014. While Apple considerably strengthened its position as No. 2 to approximately 33%. In the second quarter 2015, the same analysts suggest that iPhone sales have doubled. And the American brand is on track to Christmas Eve in the clothes of the number 1.
So how many Western manufacturers-they are able to” tap “the Koreans on their own ground? Illustration.
afp.com/Justin Sullivan
A margin ever (more) monstrous
Meanwhile The net margin of the apple is still rising (to 39.7%), while it was already showing some indecency with a 39.4% a year ago. The increase is low, but reported to the monstrous figure of matter of the richest box in the world, is still spoken in GDP points. For the iPhone alone, gross margin now friserait 50%.
Apple Watch 1 billion all round?
Finally, if Apple does not formally communicate its sales of Apple Watch, a fledgling product, some are already venturing extrapolate. The signed shows Tim Cook is in the position “other products” from Apple. And it displays 2.6 billion turnover, one more than last year at this time. Cryptic, CFO Office has nevertheless slipped his strap connected accounted for “well over 100% of this growth.” A ladle, an all round billion. Like a real show, and like the back of Tim Cook which one can bet that soon will know better days traded.
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