Google, which feeds ambitions in online trading, has added a “Buy” button (buy) next to search results on products, enabling smartphone users to make purchases online without having to say Illustration. AFP PHOTO / EMMANUEL DUNAND / FILES
(AFP) – Google, which feeds ambitions in online commerce , added a “Buy” button (buy) next to search results on products, enabling smartphone users to make purchases online without using distributors such as Amazon.
Customers who click this button are redirected to a page of Google products, where they can customize their orders and choose a delivery method before finalizing the purchase.
“Although we do still early, with a limited number of retailers, on Google+ + Purchases are an important step towards the conversion of the mobile retailers to win customers,” said Vice President of Google for Trade products, Jonathan Alferness on the band’s website.
So far, customers who clicked on the “Google Shopping” or “Shop on Google” section were often redirected to the site of a retailer like Amazon or an independent.
The American group is responding to a growing tendency of consumers to use their smartphones to search for shops and interferes in the industry online business.
In early May, the group of Mountain View (California) launched in the United States an option for Americans who use its search engine to go directly control their dishes in restaurants From the results of their application.
Other social networks like Pinterest and Facebook have recently developed buttons “buy” similar.
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