Today, the French publishers face a major problem because programs that can block ads. Google could well halt intrusive inserts for its Chrome browser. Google is working with the DNI on advertising While the Mountain View company is the subject of an investigation into
Today, the French publishers face a major problem in because programs that can block ads. Google could well halt intrusive inserts for its Chrome browser.
Google is working with the DNI on advertising
While the Mountain View company is the ‘investigated about abuse of a dominant position on Android, Google is about to consider a dedicated attack against users of a adblocker. This program scans all web pages visited in order to halt the dissemination of advertisements. This is interesting for the user who is not bothered by advertisements, but it’s bad for newspaper publishers who base their income on these processes. Google could therefore develop an integrated program in its Chrome browser, it would have the ability to block pop pubs, because the objective is quite simple.
Keep users of adblocker
Indeed, by providing a more fluid navigation and less invaded by advertisements, Google hopes to dissuade people from using the famous adblocker. Note that the latter has emerged as the world of advertising has boomed. To increase financial resources, some publishers did not hesitate to multiply inserts while greatly annoying users. The latter therefore do not hesitate to install this software as soon as they appeared on the market. Google therefore works with the DNI (Digital News Initiative) to find “an approach to advertising that makes unnecessary for the user using a adblocker”. Not to annoy the players, it is imperative to strike a balance since the main objective is not to scare them away.
Remove clutter on Chrome
Teams Google believe that people are not against advertising inserts if they do not harm the experience. By cons, they tend to hate certain concepts particularly on mobile because they are intrusive. This collaboration allows to reflect on the good and the bad formats. It is important to note that this track can be advantageous for publishers, because some software put an end to all advertising, loss of profits for Internet sites is a huge result. It would be an interesting update to the Chrome browser that already removes the display of famous pop-ups.
The Opera browser will include an ad blocker
The company Opera Software has just introduced the first browser to desktop computers equipped with the start of an anti-advertising technology, available for Windows, Linux and Mac.
“most Web pages today are significantly impeded by excessive advertisements and a heavy tracking. We do not accept it “, told Krystian Kolondra, Vice President of Opera in charge of engineering, quoted by ZDNet.
A display time saving pages 90%
So far, this filter function was the prerogative of extensions like Adblock Plus. But by integrating anti-advertising directly to the renderer level, Opera promises a page display time savings up to 90%, reports 01Net.
Meanwhile, the interactive advertising Bureau (IAB), an organization of actors online advertising, did not wait for the arrival of this new browser to capture the subject, according to ZDNet. Read more
The Mozilla Foundation will abandon plans to monetize Firefox and launching an ad blocker
Since 2014, the largest group Mozilla decided to launch Promoted tiles on the Firefox search engine. These tiles offer the contents of users about their virgin tabs in their home page to encourage them to click and monetize Firefox. Or even this beta version will be canceled, or at least suspended by Mozilla.
They appeared on the “New Tab” page when there is no browsing history. “Advertising in Firefox could be a great business, but it is not good business for us right now because we want to focus on the core experiences of our users,” said Darren Herman, Vice President Mozilla. Read more
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