Where will Huawei? In a smartphone market that begins to falter, the Chinese giant mobile and telecom equipment outperforms and is emerging as the main challenger to Samsung and Apple. In three years, the group has almost doubled its market share in smartphones, from 4 to 8% in Q4, 2015.
Huawei has actually managed its transformation, via a rise in intensive range. It is far time the builder was perceived as low-end white label or supplier. Huawei today plays in the big league with its smartphones to design neat and muscular performance. But with a competitive price. We now understand better why the very direct competition Apple group in the Middle Kingdom, but not only.
Mayonnaise seems to take in many Western countries, the year of its smartphones sales jumped 37% growth twice as high as Samsung for example. Result, financial performance soar with net income up 33% to 5.4 billion euros. “Huawei has become an international brand”, commented Melissa Chau, IDC analyst. Indeed, the group now generates 70% of its sales outside of China.
And in an increasingly difficult smartphone market (Gartner provides only single-digit growth this year ), Huawei still has cards to play. After Samsung and Apple, China presented its latest flagship, the P9, available in two models. Again, the manufacturer does not come to make up the numbers and boasts a partnership with Leica for the image. It is the first smartphone manufacturer to partner with the prestigious house.
With this association, Huawei provides two sensors for its P9
12 Megapixel back, working together, combining and monochrome
colors. So, Huawei highlights the contrast and the amount of
light absorbed well above the competition, and a new
professional mode to push far enough setting.
”
Huawei is pleased to offer an unparalleled mobile experience about photo
thanks to the expertise of Leica, the world leader in photography since
more than a century, “said Richard Yu, CEO of Huawei CBG. ” Through
the world, billions of photos are taken with smartphones
every year. The photograph is therefore central to the
consumer. With the Huawei P9, it is now possible to take
photos like a pro, capturing images of a clarity, a
wealth and unmatched authenticity. “
In short,
Huawei is clearly the hegemony of Apple and Samsung in the high
range. And it is also (and again) with the price that the manufacturer intends
to convince. P9 will be available on April 29 at 549 euros, the version
More will be sold 699 euros.
The legitimacy Leica could well give wings to P9, in particular because consumers are now looking very good camera phones. What consolidate its position even more number 3? Apple still seems currently out of reach, especially with a SE iPhone playing the price card. As for Samsung, it seems to go through with its Galaxy S7 would have already sold 10 million copies. But there is a safe bet that growth is still on the side of Huawei.
key figures: sales of mobile and smartphone
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