The video platform will offer from May a new 6-second advertising format that users can no longer ignore.
the key “Skip ad” no longer appear on some YouTube videos. The platform will set up next month commercials six seconds that spectators can no longer ignore. This new format, which will create “haikus of video advertising,” according to Google, will appear primarily on smartphone and will complement existing formats including the most common, the TrueView skips a commercial in five seconds.
Google, owner of YouTube and first advertising agency in the world, hopes to increase the impact of advertising campaigns from its billion users. “The revenues generated by YouTube continue to grow very significantly, growth mainly driven by the promos,” recently said Ruth Porat, CFO of the Alphabet Group, during the presentation of first quarter results 2016.
the new format, called Bumper ads , has been designed to adapt to new uses. Google is based on several studies claiming that the majority of 18-49 prefer consult videos on smartphone, even when at home. “Even in the living room, many people prefer to watch [videos] on their smartphone – for control, customization and ease it offers. And as viewing habits change, we are working to introduce new formats for these habits, “explains in a blog post Zach Lupei, head of video ads at Google.
Users weary by advertising can still subscribe to the paid version of Youtube. Through ten dollars a month, subscribers to the YouTube Red formula can view videos without being interrupted by advertisements. French users will have to be patient: this subscription is only available in the United States for the moment
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