French passed through Geneva, David Marcus was president of PayPal before taking the head of Facebook messaging activities in 2014 as Vice-President. He has been the architect of the Messenger of empowerment. Present on the Viva Technology Lounge Friday 1 st July, he looks back on the opening there are two and a half months Messenger Platform. This tool allows third party developers to create their own bot to interact with Messenger users after they have subscribers. A small revolution in the world of messaging
01net. What is the outcome you pull the first months of Messenger Platform
? David Marcus: it currently has over 11,000 bots that have been created since the beginning and 23,000 developers have registered on the platform. We consider it a success.
Users complain of too frequent messages and solicitations irrelevant. What do you say?
Facebook Messenger keeps a control over the bots before deployment and we do not accept those that do not meet our quality charter or our privacy policy . We also have the ability to block afterwards and to be alerted when bot is often disabled. As for users, they can disable notifications and block bots.
But I have no problem recognizing that the first bots were not all quality. Similarly there have been many terrible sights in the beginning of the Web, and then excruciating mobile app with the first smartphones. Today we have enough distance to see what works. Travel SNCF in France or American Express in the United States work very well, for example.
What are the bots that work exactly?
What is sure is that a bot can not be a replica of a website. If the NBA is very popular, it’s because he does not comment on results throughout a game. Instead, it sends a very short video after each meeting, as a kind of summary. It was also noted that the media that raised the most membership were those who were the most advanced and do not send more than one notification per day. General information are less successful.
Another formula that works, the bot Meetic dating in France, which has just been launched in demonstration and revolves around two characters, Lara and Tom. Internet users spend a little test in dialogue with them, leading or not registration. In this case, the bot can perform the same function than form. Except that it is more pleasant and convenient to use and not need to identify themselves.
We are now working to ensure that all interactions are not necessarily conversational. That people can click pictures or a list of possible answers without having to take the trouble to write. It also hopes to launch very soon be able to order a pizza or a taxi from a bot in Facebook Messenger in France as is already the case in the US.
At what time consider yourself a bot found success?
When the marks have a score higher than they would have with a site or app in terms of audience and processing .
But these bots are they not a threat of loss of audience for media and brands?
no, I do not think . Today, we do not use more than 5 to 10 mobile applications. It becomes extremely difficult for a new application to impose a large scale. If you are traveling once with KLM, for example, we are not going to want to download the app. We offer an alternative and hybrid solution with bots. You can give all the details of your booking during a conversation and keep all the information of your trip and your history, centralized in Facebook Messenger. Same for booking a hotel room with the bot InterContinental Hotel.
What I now believe is that it is better that we add value to Facebook Messenger rather than creating services that do not exist yet.
do you still plans to offer an optional encrypted fashion on Facebook Messenger?
Yes. I can not say more at this stage.
What is the Facebook Project M?
We continue to move forward. I think we will be able to integrate it into our servers in two or three years. The project is led by Alexandre Lebrun, the founder of the start-up Wit.ai that we bought last year in partnership with Yann LeCun who heads the FAIR. For the moment we are testing Facebook M very small scale in the United States and we intend to open to third party developers.
The principle is to rely on both artificial intelligence and resources human to answer the questions of users formulated in natural language. Initially AI was not even able to say the weather in Bordeaux. Since then we have made much progress. Men are here to bring added value to answers and allow the machine to better understand the requests. But Facebook M will be hard to internationalize.
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