Google wants the death of intrusive ads on mobile – Les Echos

Who has not been annoyed by pop-up advertising on their smartphone, hogging the screen and sometimes difficult to close? Google has decided to tackle this “bad experience” that “can frustrate users” by updating its algorithm, ad giant web in a blog note.

Mobile sites that display intrusive interstitials will be penalized from 10 January 2017. They will not be delisted but may be ranked lower in the list of results displayed by Google . If two sites include similar content but one of them does not display pop-up ads, it will be so favored.

All the windows “pop-up “will not be taken into account. Those corresponding to legal obligations (as for age verification readers or to obtain their agreement to the use of cookies), those requiring to be identified because the content is not publicly available or which “use a reasonable amount of the screen and are easy to close”, writes Google without elaborating, are not affected

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the “dictatorship” of the Google algorithm

with this update, Google is only continuing its primary objective: to emerge as a result of head the most relevant sites to meet the millions of queries. In April 2015 yet, the search engine had decided to focus on “mobile friendly” sites is to say optimized for display on mobile.

So that at the time most websites were not yet adapted to smartphone screens (64% in the case of France, according to a study by Yooda), they are now 85% have passed the Cape says Google in its note to blog. The “mobile friendly” label assigned to the sites (or “mobile” as it had been translated into French) therefore has no reason to be after the search engine, announces it will the delete

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These sites passed the “mobile friendly” or those today hurry to remove their advertisements, have not always in the best conditions. undisputed behemoth of SEO, Google dictates the rules, and woe to those who do not plieraient to, relegated to the back rows of the results.

These changes, even though ‘ they go in the direction of the user, yet pose constraints to content publishers. Adapting to mobile website often requires heavy investment. And remove commercials – especially those that appear in the big screen, sold more expensive – is to cut some advertising revenue.

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