Marriage between WhatsApp and Facebook is consumed. More than two years after the acquisition of the instant messaging application by the company of Mark Zuckerberg – for a total of $ 22 billion – the first real synergies are taking place. WhatsApp updated Thursday its privacy policy. Objective: To integrate new features recently deployed, but especially ask the conditions of sharing data with Facebook, and monetization of the application.
In a posted note on the official company blog, WhatsApp says that in the coming months, it will “test methods of communication between people and businesses “, while promising ” an experience devoid of third party advertisements banners and spam “ He added:. ” Whether you are contacted by your bank for an operation potentially fraudulent, or that you are informed by an airline that your flight is delayed, many of us to get this information other hand, even by SMS or phone. We want to test these features in the coming months. “ Projects that strongly resemble those of Messenger, the other mail Facebook, which has developed a platform of” bots “, enabling brands to interact automatically with users. Tests have already held to monetize the platform.
On social networks, some have emerged another blog post, dating from 2012 and entitled “Why we do not sell advertising” . WhatsApp is stated: “Remember that when it comes to advertising, product, you, the user. “ In recent months, its leaders were cautious about monetization. We must therefore convince a billion users worldwide WhatsApp these future features are not really advertisements … Delicate, especially as competition is fierce with Snapchat, WeChat or Telegram.
Another point on which will have to convince WhatsApp: data sharing with Facebook. With this new privacy policy, messaging can transmit the user’s phone number at social network. “By connecting your phone number with the Facebook system, it can offer you better suggestions of friends and show you more relevant advertising” , is justified society. This data crossover does not apply to third-party applications. But it could attract the attention of regulators. For cross data from its various services, Google had been condemned by the CNIL to a fine of 150,000 euros, in early 2014. WhatsApp, anyway, says these changes will not challenge the default encryption Posts , set up in April.
N. Ra, Les Echos
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