PC: the France limited the damage compared to its larger neighbors in Q2 – Distributique

Sales trend of major PC manufacturers in France between the second quarters of 2015 and 2016.

The 5.6% increase in sales of business computers helped identify -1.1% to the overall decline in PC volumes marketed in France in the second quarter.

There has been no improvement for computer sales in France in the second quarter 2016. According to Gartner, they are actually edged down 1.1% to 1.88 million units in comparative period of 2015. on a west European market it -even down 0.9% between April and June, the Hexagon get out however much better than Germany and the United Kingdom. In both countries, the number of commercially available materials fell by 7% and 8% respectively. France is well positioned as the second PC market west of the old continent, behind Germany and ahead of the United Kingdom.

The limited decline in overall computer sales in France is due to the 5.6% increase in volumes sold on the professional market (+ 6% in Western Europe). Manufacturers can thank many more deployments of Windows 10 in SMEs. By stimulating the professional segment, they lessened the negative impact of 7% drop in the consumer segment. “The free update to Windows 10 delayed personal purchases” , says Isabelle Durand, analyst at Gartner.

+ 13% Ultra

by product type, is unsurprisingly found that it is the UMPC segment that has shown the most dynamic (+ 13%). Its growth should also continue during the rest of 2016 with the arrival of new products for the new school year and Christmas. In addition, Chinese models “no name” was launched on the French market with aggressive pricing that could attract students and low-income households. The future is less promising for the segment desktop PC where shipments fell 5.8% in the second quarter. As for those of conventional laptops, they fell by 1.7%.

Strongly positioned in the segment of premium materials (which include UMPC), HP has had good results (5, 5%) that enabled it to consolidate its number one position on the French market for PC. Its market share by volume increased by 1.7 points to 26.7%. Conversely, the Lenovo declined slightly to 16.2%, due to shipments down 5.2%. For its part, ASUS has sold 2.2% more volume compared to the second quarter 2016 and thus picked up 13.5% of the French market. Note, finally, the strong growth of Acer’s sales (+ 21.8%) who gets the 4 Dell number one position by winning 12.9% of quarterly PC sales in France.