Snapchat launched its first glasses connected and changes of name – The Echoes

Don’t be surprised to see here a few time teens glasses fanciful : these are without doubt the ” Entertainment “, the first glasses connected launched by Snapchat. Or, rather, ” Snap “, the new name of the social network american is very popular with young people, which claims approximately 150 million daily users worldwide, of which 8 million in France. the ” Now as we develop other products, we need a name that is not limited to a single product “, said on its website the group, known for its messages that disappear after reading.

The “Shows” can record small clips, with a view angle of 115 degrees, connect directly to the app via Bluetooth or wi-fi, to share with his network of slice-of-life. According to the american media, the Shows should be available as early as this fall.

A price much lower than the Google Glass

In announcing the launch of these glasses with ” one of the smallest cameras in the world, ” , Snap, created in 2011, and valued at least 15 billion dollars, and his first foray into the objects, following in the footsteps of groups such as Google, with its Google Glass, launched in 2013. However, these latter had a lot of trouble to seduce the consumers , in spite of the very large expectations at the outset. The sale of the first draft had even been arrested in 2015.

one of The main differences lies in the price. They are sold for 129,99$ , when its big sisters, Google was worth $ 1,500. Also, Evan Spiegel, the executive director of Snap, speaks of it as a ” toy “(toy), in the ” Wall Street Journal “.

The observers do not expect any significant income in a first time, while the distribution of the product will be limited. Then, as noted by Business Insider, the glasses Snap, more “fashion” and in three different colours, are intended to make videos and indicate where they are -, while those of the firm of Mountain View were designed for many uses, so much so that we didn’t really know what was the ” binoclard “.

Recruitment

Evan Spiegel has tested a prototype of glasses that are connected as soon as 2015. He could have hired several engineers and specialists of its competitors for the past few months, reports the ” Financial Times “. He has also acquired in 2014 Vergence Labs, which develops glasses connected capable of filming in high definition, for $ 15 million. Snapchat has made the news recently in France with the launch of Discover, a sort of showcase for the media (” Les Echos ” from September 15).