But what a great evening! We were live from the Bill Graham Civic Auditorium in San Francisco to make you live the keynote Apple the most important of the year: the one in which was revealed its flagship device, the new iPhone. See, below, the place announcements of this event.
The Apple announcements September 7, 2016
Tim Cook has made a big splash, and begins with a few updates about Apple Music . Including recalls his exclusives: 70 titles a year. Excluded sucks, though.
The App Store . Cook said that 140 billion (!) Applications have been downloaded from the Apple store. Wow. Little dig at Google: Tim Cook says that the App Store has generated twice as much revenue for developers than the Play Store. His success makes the iPhone and iPad’s larger terminals game.
MARIO on your iPhone. And it is natural that connects with the first major announcement of the day: Mario game will arrive soon on iPhone. That’s just Shigeru Miyamoto, the legendary Nintendo, who is invited on stage to discuss Super Mario Run the first Mario on mobile . This is a fairly classic game from the perspective of the gameplay Mario advance automatically and you have to press the screen to make him jump. But there is obviously a key Nintendo in there, both in graphics and in some functions, such as Battle Mode , a competitive online mode.
MUCH LESS FUN . now talk iWork office suite home. Big news: you can now perform collaborative work, work together on a document. Well, it’s not as if it did not exist on Google Docs or Office for some years …
Apple Watch Series 2
Tim Cook is proud to be the second watch manufacturer in the world in terms of revenue behind … Rolex. The Watch is also connected watch the world’s most popular. First big news, watch os 3, which -on the hope-will set the watch hanging problems. Apple recalls the new OS, which had been unveiled at WWDC.
But mostly … Apple Watch will now be able to run Pokemon Go . A game that reminds us of John Hanke Niantic, … has been downloaded 500 million times! We can track the progress of their eggs directly on the watch, check its level, close … The Pokémon Watch also indicate the pokéstops nearby and you can even interact with them. We know that would be able to buy a watch just for that.
And here is the new Apple Watch! Named Series 2, is distinguished by its seal: it is water resistant to 50 meters. However, it takes EXACTLY the same design as the previous one. Apple evokes widely swimming, his watch now becomes according to the company the ideal companion for swimmers. The Watch 2 incorporates mainly the S2 , a new faster processor, a screen two times brighter than the present (1000 nits!) And incorporates, as expected, GPS . Apple also has a new app rather cool, for hikers: ViewRanger, takes advantage of the Watch GPS and guide you during your walks
Series 2 also comes in a. new material: ceramics. Elegant . Another new release, the Nike , a historic partner of Apple. She has a very sporty look and functions specific to the sports brand, including notifications to motivate you to run …
The price of the new toy: Series 2 will be 369 dollars , and the original Watch wins the new processor, but passes 269 dollars . The new Apple Watch will be available September 16th.
Now, the iPhone 7 and 7 Plus
A small number to begin with: Apple sold 1 BILLION … of iPhone. No less. Tim Cook reminds a little new features of iOS 10 , it presents (just like every year) as the biggest update ever offered by Apple.
But here is iPHONE 7 “the best iPhone we’ve ever made” , says Cook. Which, when you think about it, makes sense. This is the hilarious Phil Schiller introduced. We talk first design. With two new black iPhone, “jet black” brilliant and class, and a matte black . Good.
The HOME button has been redesigned. We no longer have to press the: it now takes advantage of the Taptic Engine, and provides haptic feedback . This will certainly be more resistant to time, but it will test to see if it is as convenient …
The iPhone 7 is also r esistant water . And that is a sacred upgrade . Cool.
camera is also greatly improved. The iPhone has a sensor 7, but still has an optical stabilizer. It opens to f / 1.8 and benefits from a 12 megapixel sensor , but that is faster than the previous generation and enjoy larger photosites . Most importantly, Apple has grafted a ISP (Image Signal Processor) dedicated to the camera , which is capable of recognizing faces, objects … and automatically adjust exposure, noise reduction, etc. 7 The iPhone also offers an API for RAW and a new FaceTime camera facade, 7 Mpix. Ideal for successful selfies.
As for iPhone 7 Plus , it does have two sensors 12 Mpix . The first is the same as the iPhone 7, the second is a telephoto . What this allows? To have a optical zoom x2 and an improved digital zoom, which goes up to 10x. Phil Schiller also stresses the bokeh effect (background blurring the typical portraits) that the two sensors 7 Plus can achieve through using the ISP. Simply activate a portrait photograph on the app.
The iPhone has 7 a new screen Retina HD: 25% brighter and a wider range of colors
L. AUDIO now! For the first time, the iPhone has stereo speakers, one on top of the unit, the other down. And it provides a sound twice as powerful as the 6S. AND IT IS CONFIRMED: there is no jack. So Apple introduces new Lightning headphones and Adapter (included with the iPhone 7, phew) for your nerdy old helmet.
Apple Airpods. The company has a new product, a wireless headset that will not serve you to listen to music. Equipped with a special purpose chip (W1), they also enable communication with Siri or make a phone call. Battery life: five hours. It’s not much, but they come with a box for storage battery … which also office (24 hours) to recharge. It simply connects them with one click, to all of its Apple devices.
The A10 Fusion . The new iPhone’s processor 7 is two times more efficient than the A8, 50% more than the A9. Ditto for the GPU 50% faster than the A9, three times more than the A8 … while being more energy efficient. Ever modest, Apple says this is the “most powerful processor ever designed for smartphone” . As for autonomy announced, it is 14 hours for 7 and 15 hours for 7 Plus in wireless surfing. We pass these devices soon to torture … to confirm or deny.
Now the price: the iPhone 7 and 7 more have the same price as the previous generation, but, lord, Apple has decided to double the storage capacity. It was therefore entitled to the 32 GB for the entry level, the 128 or 256 GB. They will pre-order available September 9 and 16.
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