The time of the season has come to Apple with its chestnut of September, the traditional and highly strategic Keynote dedicated to the iPhone. After the iPhone 6 transitions designer of S and judicious Update 4 inches as SE, up to the “rupture”, at least in the next generation with the iPhone 7.
An iPhone 7 which as usual will be largely facilitated field with rumors of indiscretions which are always more reliable season after season. Not enough to completely blunt the content of the keynote either. Besides the price, the wholesaler and the confirmation of rumors, Apple also will cause far as concerns connected and software.
An iPhone “break” or yet another evolution?
break, it will issue at least for the audio portion with the abandonment of the announced 3.5mm jack , analog relic from the last century. The pass audio through Bluetooth or plug Lightning already used for charging and syncing.
That’s what animate again debates the closed ecosystem (but so comfortable) Apple, royalties from the MFi program and prop rejoice if only they have the Bluetooth adapter or Lightning to the catalog.
A movement that will remind old disappearance of the floppy drive on the iMac or SuperDrive (CD reader / writer) sacrificed on the altar of design and “obsolete practice.” Nothing to cry wolf yet at the time, these absences were quickly forgotten and have not impacted users more than that. The pill will probably be harder to swallow this time, especially for owners of high-end corded headsets.
developments, there will be, and as often with Apple, especially in incremental mode. Side image with a dual camera sensor reserved to the Plus version, a water resistance inherited from the Apple Watch and a new Home button that is no longer mechanical, but touch with haptic feedback like 3D Touch screens 6s iPhone.
And as customs, innovations will also be on the inside with a faster one chip, an improved screen and especially a storage finally acceptable proposal with the disappearance minimalist 16GB iPhone in favor of a 32GB version entered in the ticket. Probably the good news of the keynote.
To mention an unchanged design, Apple could we make the shot of new colors to better distinguish the old new. The “deep black” matte “black piano” glossy would appear and would probably be reserved for the most varnish users (iPhone 256GB). A good marketing twine to also develop a sense of exclusivity to these buyers. Relevant, especially if the more high-end version effectively exceeds the symbolic threshold of € 1,000.
From movement to Watch?
Unveiled here 2 years far as concerns the connected Apple should take effect iPhone 7 to finally update. On a segment of the watch flooded with referrals and commercial flop, the watch Apple is probably the one that suffers the least.
However, not sure hear that Apple be satisfied with this leading position in a market starving. For the Watch maintains all the attentions of Cupertino. Little indiscretions have leaked about him, what hope for surprises in this keynote monopolized by the iPhone 7.
The rumor suggests the implementation of an improved capacity battery and a GPS to improve the measurement functions of the business, it is a little thin hope to revive a product category, connected watches, struggling to convince their usefulness. Next to the new iPhone, the other certainty is the software side with the announcement of the final versions of iOS 10 watchOS 3 and macOS Sierra.
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