rumors of redemption are accelerating. Microsoft and the mobile operator Verizon could also be positioned.
Google, Salesforce, Microsoft, Verizon… The big names flock to the bedside of Twitter. Referred to in the last few weeks, the scenario of a resale of the social network has experienced a sudden acceleration on Friday. According to the american channel CNBC, Twitter has received several indications of interest and offers formal surrender to him will be made “shortly”. These information have led to a bond of 20 % of the company’s stock, valued at $ 15 billion.
To the shareholders of Twitter, the scenario of a resale seems to be the most favorable outcome. Since its ipo it has already been three years, the site never managed to find a new breath. He struggles to garner new subscribers. With 313 million users, Twitter is not only distanced largely by Facebook ($ 1.65 billion), but also overwhelmed by Instagram and WhatsApp. It is also challenged by Snapchat, used by 150 million people every day, especially in adolescents. This is reflected on its financial results. Its turnover will grow by 13% in 2016, according to eMarketer, to $ 2.2 billion, but its market share in the advertising will be only 1.2 %, and 2.4 % on mobile. The company is still not profitable.
Twitter retains an undeniable value. The most-cited among the possible buyers, Google already uses tweets to improve the relevance of its search engine, and is looking to relaunch in the applications of mobile messaging. Salesforce might be interested in the tools of customer relationship of Twitter and the information that circulates in real time, to power its new platform of artificial intelligence, Einstein. He was already positioned to acquire LinkedIn, finally ripped off by Microsoft, for $ 26.2-billion. Verizon, after buying AOL and Yahoo!, might want to continue to grow bigger in the advertising.
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