BlackBerry, formerly a leader in the mobile market, has decided to stop the production of terminals, to entrust it to the sub-contractor PT Tiphone Mobile Indonesia, which operates in the field of telecom indonesian. The canadian manufacturer, famous for its devices with a physical keyboard and a scroll wheel in the middle, now occupies less than 1% of the market share.
BlackBerry will not manufacture more smartphones
For several years the mobile division of BlackBerry vivote but the canadian company, a pioneer in the field of smartphones, has finally decided to stop the fees, it will no longer manufacture devices. The canadian manufacturer has signed an agreement with PT Tiphone Mobile, an indonesian company, with which he will create a joint venture, called PT BB MerahPutih. It is she that will now license the BlackBerry in Indonesia.
According to the firm Gartner, BlackBerry would only be 0.1% of the market share in the field. For several years the company has continued to lose customers, its products being overtaken by those offering a touch screen. In the second quarter of 2016, the canadian firm had losses in the amount of $ 372 million, while last year at the same period, it recorded a gain of $ 52 million. “The company plans to put an end to all the hardware development in-house and will outsource this task to partners “, was announced, John Chen, BlackBerry CEO, in a press release.
focus its activity on services for mobile
” This decision should help investors, consumers and the company itself to focus only on the trade of services and software, which is facing a fierce competition but who is also the sector in which BlackBerry has been evolving since the beginning ” stated analyst at IDC, John Jackson.
The canadian company will focus its activity in the field of software and in particular the development of security solutions for mobile devices. For the past two years, BlackBerry has spent over a billion dollars in acquisitions in the software field. “This joint venture is only one of many steps expected to ensure the success of our implementation strategy, under license of our software ” added the CEO of the company based in the south of Toronto.
Photo Credits : Flickr by Kārlis Dambrāns
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