Powerful, strong, too big, full, strange … Critics of the new Passport BlackBerry go in several directions, but the direction of the company, which launched the first phone since the arrival of John Chen as president, double it is placed on the importance of business customers to ensure its future.
Between the real keyboard, 4.5-inch square screen and compatibility with Android apps, the state -Major BlackBerry has repeatedly stated Wednesday that the instrument is addressed to “ mobile business “ that could leave their laptops at home.
” I fell in love with the phone when I arrived “ Chen said in an official statement punctuated by the passing of Wayne Gretzky, a longtime user. “ I did not create the phone or its concept. But if there is one thing I can boast is that I did not disappear. “
BlackBerry, who said this summer have finally finished with its deep restructuring, powdered submitting expressions like ” full of power “ ” productive “ and ” Professional Business . “
Casual, Mr. Chen has allowed several jokes along the way. He referred to the devices as competitors but being careful not to name them. For example, he referred to allegations that surfaced in a forum site MacRumors. Basically, a user wrote that his iPhone 6 Plus is now bent after several hours of driving. “ I challenge you to bend the Passport “, said John Chen.
Torment
The company has just gone through an extremely difficult period in which there were various waves of layoffs. The share price has lost almost 90% in five years. Since early 2014, however, it is up 45%, finishing the day on Wednesday at 11.61 after a gain of 9 cents.
As an illustration, the figure of business increased from 19 to 6.8 billion in just three years, and its share of the global market in new sales, is only a few tenths of percentage points. In the first quarter of 2014, however, the company has caused a stir by posting a small net profit of 23 million. The largest shareholder is Fairfax Financial Holdings, the businessman Prem Watsa.
M. Chen arrived at the controls of BlackBerry in November 2013 after an abortive attempt to sell. In an open letter sent last year to customers and business partners, he wrote that the company aircraft “ are not for all the World “ and ” it is like this . ” One of the big decisions he made was to entrust Foxconn, a Taiwanese subcontractor, producing some of the phones.
Reviews different
“ The Passport is a tribute to all that BlackBerry did for 15 years, but none of it is very relevant in today’s world “ could be read on The Verge, a tech news sites most read. “ This is apparently the best BlackBerry is capable of, but it’s not enough. “
Another, Mashable, said that the effort invested by BlackBerry seems. ” Even those who make heavy use will have to revise their writing on the keyboard to take advantage. If you have patience, Passport can enhance your BlackBerry experience. For others, however, it’s just too weird to be taken seriously. “
At CrackBerry, a dedicated website to all aspects of the business, the prognosis is not stopped yet. “ Is it going to sell well ? I do not know , wrote his editor. But the Passport is just eccentric enough, just curious enough to attract the interest of the world. “
No comments:
Post a Comment