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Several European mobile operators currently be preparing a major offensive to filter (see stamp) mobile advertising.
Published May 16, 2015 – 10:01 Stéphane Ficca
According to the very serious Financial Times , various large European mobile operators have decided to tackle Google in terms of mobile advertising. Indeed, by the end of 2015, these operators could launch a whole new system to block advertising from Google, in the manner of AdBlock, directly from their data center. A blocking tool developed by Shine, who will be responsible for the advertising content filtering. Shine would also in advanced discussions with a large operator, with over 40 million subscribers
A major operation therefore, the purpose would be to facilitate mobile web browsing several million subscribers, while putting pressure on Google (and the other giants of online advertising), to share the recipes. According to the CEO of Shine: “ millions of subscribers will choose to block advertising by the end of the year “. Indeed, an option “ad blocking” would be offered to customers, they are free to opt for a classic or filtered navigation.
But still according to the Financial Times , the European mobile operators could also launch a more radical offensive, that directly block the default ads on their network. A slightly wild initiative, which nevertheless would undermine the different players of the Web, but could nevertheless create serious economic and legal disputes. Let us recall Adblock has just been saved by the German courts against the offensive of various advertisers, it offers users a software to block advertising online.
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