Smartphones: Samsung surpassed Apple, Xiaomi and Huawei in … – Les Echos

+ VIDEO – Sales of South Korean manufacturer plummeted 53%, year on year, in the first quarter of 2015, according to data IDC.

Bleeding of Samsung’s sales in China continues. While this market has long been one of its strongholds, the South Korean group sold 53% of smartphones and less, over one year, in the first quarter, according to data from IDC.

In volume, this translates into nearly 11 million copies sold in less since Samsung has elapsed that 9.6 million during the first three months. The group also saw its market share fall from 19.9% ​​to 9.7%. And thus loses its leading position in the Middle Kingdom.

There are a year, largely distanced Samsung Xiaomi (9.2%), Apple (8.7%) and Huawei (7.8%). Now the firm is lagging behind and will initial only fourth, behind the group of Cupertino who took the lead (14.7%) before Xiaomi (13.7%) and Huawei (11.4% ). Note that the Chinese market is a declining trend as sales in volume terms decreased 4.3% year on year, further highlights IDC.

Division mobile phone to the death

This new study confirms Samsung’s difficulties to deal with Apple and the iPhone 6 in the Premium and stem the rise power of Chinese brands such as Huawei, Lenovo and Xiaomi in the midrange. And this phenomenon is broader than the Chinese market since the manufacturer even comes to be threatened on its pre South Korean square.

result, the mobile phone division of Samsung is struggling. During the first quarter, the South Korean is certainly able to take the place of a number of sales to Apple globally. But the operating profit of this activity it dropped 57%, causing net income plummet, the group as a whole, 39% over the same period.

Galaxy S6 Iron Man

In response, Samsung went back to attack the high-end and launched Galaxy S6 April 20. The group has great hopes on this new device, which was welcomed by industry observers. But his sales would be for the time averages and well below the start of the iPhone 6 and previous Galaxy S4 and S5.

In an attempt to revive interest about his latest flagship , Samsung introduced on Monday a new version: the Galaxy S6 Iron Man, with shell representing the superheroes of Marvel comics. Limited edition, this model should be available in Asia. It remains to be seen whether this will be enough to twist the arm to the iPhone 6.

Nicolas Richaud